Adwords in GMail

Can any please tell me how or even where does Google get the Keyword matches from in Gmail?

Is it in the Body of the Text, Subject Line and does it catch links?

Has any one had good/bad expriences in targeting visitors with it?

Cheers for any help

Smudge

 

Here is the best I could find.

Gmail is included in the content network.

 

It's from the body of the email as far as I'm aware.

 

I think body and title of the email...

 

Cheers guys I suspected that it would be both title and content however, wondered if this was confirmed anywhere?

I'll have a trawl through t's and c's for Gmail I think just to make sure

Many thanks for your help so far

 

From the content of the email.

 

I think the tile is too important to be ignored....it tells the subject of the email...

 

I would assume the title would be at least reduced in importance if not ignored as many people don't bother with correct subject lines, especially when talking to friends and family.

How much can be deduced by looking at "Re: Hi"

 

Hwy not do an experiment? Send yourself a load of emails with varying bodies and subjects.
In fact, I'll give it a go now...

 

Here's the results:

Subject
pets, rabbits, cats and dogs

Body
I want a new car. Maybe a porsche or something.
I'd like to take it on a test drive first.

Ads
Porsche hire
Porsche experiences
Car Import Porsche



Subject
new cars, porsche, drive

Body
I'd like to buy a new pet from the petshop.
Maybe a dog or a cat. Or even a rabbit.
I love animals

Ads
Superb Kennels & Runs
top quality dog beds from
Fat-boy Beanbags


Looks like I was right, it's the body!

 

Heh, I just tried sending myself an email which just said "dave has died"
Just as I thought, there were no ads.
As stated in their help pages, their system detects sensitive emails.

It'd be funny if it advertised funeral homes and coffins down the side!