Hi, I am running adword campaign for electronic component. I finding the min bid is very high. Is anyone can me tell that, what should I do to keep my budget low and run campaign healthy.
Your minimum bid is based on your Minimum Bid Quality Score. It's determined by your keyword relevance (are you exact matching, phrase matching or broad matching?), your advert text (does it contain the keyword) and your landing page quality. Google also takes into account your clickthrough rate if your campaign has been running for a while... Here's Google's page about it: https://adwords.google.com/support/bin/answer.py?answer=47882&topic=9355 Here's mine: http://www.epiphanysolutions.co.uk/...words-quality-score/minimum-bid-quality-score
It depends where your ad should appear, in the first one or the last one. You have to pay more to show up on the top.
Thanks Guys......... I tried a lot, I am using different optimizing my ads, low budget is creating crab fro me........ I secured 100% on ads optimization in google test....... Please tell me. What else I can try?
keywords are expensive. When other people are bidding $5 for it. Then you have to bid near them, or no publisher is going to want to put it on their site.
Joey112: That's bollocks... Google punishes pages that aren't relevant with high bids. There are 2 kind of known Google slaps. The first kind: Those pesky $0.45 - $1.50 bids. This is a sign that Google is telling you, "Ok, your page is optimized, there are some keywords in the Title/Meta/Img tags, but its not optimized enough! You need to make it more RELEVANT to the keywords you're bidding on!" The 2nd kind: Those ginormous $5-$10 bids. This is Google saying, "Your domain name sucks. We hate you. Don't advertise with us. Or pay us a ransom and we'll show your ads. Either that, or optimize your landing page properly!!" If you're facing the 1st type, what u can do is, insert more relevant content in the form of Articles into your domain, and link them together in a silo-structure that google likes. If you're facing the 2nd type, probably you are just having a single Squeeze page with no content, or a landing page with an Image (with a hyperlink) and little content on it. What u can do, is insert loads and loads of RELEVANT content on your main domain. You do not have to insert content directly on your landing page to get a low min. bid. You just need good quality content on your domain. Hope I got this right, and this made sense somehow. (P.S. There's a tool out there that promises to give you low min. bids for ANY domain name, new or old, for ANY keyword that you choose. It creates a content rich site after extracting keyword rich articles and placing them in a nice silo-structure on your domain, and link them all nicely - all fully automated! I'm using it right now, and will know if it works as advertised in a day or two. PM me if ya interested)
I would try and optimize the page, and get sales through normal search engine traffic. Try submitting your site to directories, and become a specialist in your field selling the specific equipment.
well,what sucks is the quality of the webpage that helps dictate your adword price..if your page is decent,but some Ahole thinks otherwise,your ads cost can go from .05 a click to $5.00 a click..i know as it happened to a site of mine,and i was using a killer template that only 1 other site that i could find was using..also,my click through was 40%