well on my seo site http://www.1up-seo.com i am selling a cheap SEO service and i have adwords campaigs running like: Feels Good to be on Top Search Engine Optimization Report. Only $59 for 30+ page SEO analysis. www.1up-seo.com I provide the price in my campaign and i do THINK that my landing page is good as well as my adwords wording. However my question is why i get a bunch of clicks, but noone really buying my service. My only explanation is that competitors are checking out my site. What can i improve to actually push potential customers to my site/service ? (My keywords are all like "website optimization", "seo analysis" and similiar...so i think they should be good.)
IMO, your guests are looking for the free info which is (should be) part of your 'sales pitch'. ~~~~~~~~~~~~~~~ One great idea is to give a better introduction for 'newbies', also... ...an over-used idea here: Try telling them early on... Your valuable package is normally $125.50, but... for a limited time they can get it for only $59 (((Not very original, but it's worth a try))) Good luck
Using humor gets a lot of visitors, although they may not convert. I came across these examples: What Did The Fish Say When It Hit The Wall
There is a well known traditional marketing concept called AIDA. Strangely people think it doesn't apply on the net but it does. This states, you have to perform the "sales process" on average 4 times to each customer to get a sale. AIDA stands for... Attention - you spot some product/service that catches your eye Interest - you go to the trouble of finding more information out about it Decision - you make the decision you will buy it Action - you get off your ass and buy it That spans a lot more than one click! Think about your own habbits for example. Would you buy a car on the strength of the first google ad you click? No, you'd read up on it, you'd check out some other sites, you'd go for a test drive, you'd talk to friends and family, get opinions, go to the bank for a loan, you'd go back and haggle a deal etc etc. It's no different with what you're selling. So, if I'm looking for SEO, I might start off at Google, I might click on a few ads, I might read up a bit, I might check out several competitors, I might ask about on forums, and it might take me weeks to decide to part with my $100 or whatever. If you're lucky, 1 in 100 will buy. That's the figure you need to track and monitor and try to improve bit by bit. But, to be honest, and without meaning any dis-respect, if I type in SEO into Google, I wouldn't buy from anyone that has to resort to buying ads as obviously they aren't that good at SEO else they'd be on the first few pages anyway?
oh...you have a point But of course i SEO the *** out of my site...its pretty new and i hope it well get up in the rankings soon. Working on content now, submitting articles etc. and my blog and the usual promoting.
Asking a question works well and Adwords allow question marks. Not everyone knows this! So does provocative statements like "All ( whatever) Is A Scam?" Then say why yours isnt.
Ok, I looked over your page and I'll let you know my opinions.. Change your paragraph structuring. It looks like the middle portion appears to be highlights which I recommend using bullets. If there are bullets, then it's not appearing on my screen (Using IE at the moment, but I do use both IE and Fox). Although, there are bullets showing in the upper section. Even though you run this through a spellcheck, make sure you manually do it too. (I just noticed some stuff, like a forgotten "s" near the bottom of the page for the word "work"). Move the "customer opinions" thing to the upper portion of your page, perhaps on the right hand side. Show 2-3 short opinions with an option below it to "See More Opinions!" Alot of people don't scroll around when they first go to a page. It's sort of like walking around in a book store, alot of people do judge a book by it's cover and your cover is your landing page which fits into a person's screen upon landing. If that makes sense. If a person's attention isn't caught right off the bat, they won't scroll down (IMO). People usually feel more at ease with reading other's opinions. As previously mentioned, make a $59 which has a red strike through, and put "Now Only $29.95!!". Or whatever price works with you. Change your email address to include something like "yournamehere@1up-seo.com". I think people are just more comfortable with a professional email address then using a free one. Of course, that just might be my perspective. Disclaimer -- Everything above is just my opinion.
okay taking a chance here, Requiem's right! also try giving them a more information page, dont take them directly to your site. You want them to feel comfortable, then they will be buying instead of being "couriosity seekers!" and a more easy E-mail will work Gmail is good!
OR... and im sorry for this.. The whole page / site is just dire. Just reading a few lines I can tell you dont know what seo is, ""Get Highest Google Page Rank for your keywords with our" "how to modify your content/page for HIGHEST Google Search Page Rank (SERPs) for your site !" What are you going on about?.. I wouldnt pay $1 for a report from you. The site is poor. I a m thinking you just churn out a report from SEO Elite , IBP etc and send that. We do free reports for our potential clients send you one if you like. "Meta Tag and Keyword Analysis" ... it's not the 90's mate. Sorry to have a go but that's the reason. Id either pay a web designer to build a nice site or carry on leaning and come back with a really nice looking site with 2007 SEO chat and see if that converts. Jay
hi i have not looked at your site - but you should get a guide on PPC by "perry marshall" (just google his name) now - clearly you ppc ad is working. now you need to get your website to work hard for you to get business you need "landing pages" that will give the visitor the information that they want. offer something for FREE, such as a report on the biggest mistakes made in SEO. this way you can capture the details of those that visit you - name and email address. and ever week or so - send them an email with some valuable information get an autoresponder email set up - there are plenty available such as "get response". this way you are building up trust and demonstrating your expertise. very important in the game of seo remember - it can take 7 points of contact before a person makes a buying a decision go to http://www.landingpagecashmachine.com and check it out also http://www.marketingsherpa.com/ has some very HOT stuff (its not cheap however) good luck
I have to agree with what others have said here, your website just doesn't inspire confidence, and quite specifically, that whole page has loads of mistakes of English grammar, and just clumsy phrasing. e.g "For only $59 / €59 we generate you an extensive search engine optimization and meta tag optimization report " "As Bonus we will also submit your site to the major search egines..this is 142 MAJOR search engines." "Contact us if you want highest search engine ranking for your web site, affordable !" You need to employ someone to re-write it entirely.
> Sorry to have a go but that's the reason. Id either pay a web designer to build a nice site or carry on leaning and come back with a really nice looking site with 2007 SEO chat and see if that converts. > firespin, i DID have a simple sales page before i went over to drupal, and THIS site was pathetic. I chose drupal since it is the first CMS and i like it, i can have a blog and a forum and i like how customizable it is...also in terms of SEO. If you (and others) criticize my wording..thats good...because i will think that over..especially my phrasing. This can be changed. But do you seriously think that the design is off...and yes..why ? I mean i can always change the look, thats the beauty of a CMS. firespin, btw. i do know the difference between "page rank" and google position, so i know where your criticism is. Yes, keywords dont have anything to do with PR - but on my page i used those terms since those are searched for on G in that context (seo, google position etc..) i used those also assuming that the "common" user (NOT the seo specialist) associates "page rank" with "google position"..thats my assumption. And my site targets the normal user and not a SEO specialist. So..relax
could be click fraud, but unlikely. probably because the people that clcik on your ads dont like the site, or it doesnt offer what the ads say.
One more thought - your Adsense adverts are linking to your competitors - is advertising the opposition really worth the money you are getting from the ads?
fraud from competotors. exactly! or the service you promote must be more wide sided, not only report how to improve.
!! That would be my idea yes, it's awful IMHO Sorry Jay And the OBV one.... Why would you buy SEO services from PPC ???? your page ranks for nothing? I would buy SEO services from the organics! in fact tyoing SEO report many are offered for free as with on page SEO no really that much work. So you write them your self? or are they auto gen from IBP etc etc? No worries though mate, Jay
uhm..this is not really fair. as a seo you know that it DOES take time to get a site up..and you also know that "search engine optimization" is an extreme competive KW/market. If i say "competive"...i mean it According to your logic all newer sites which are not up in SERPs would provide bad service...but that certainly may not be the case. ALthough, hehe, believe me i am working on MY serps...but being aware that this market is TOUGH. Clickfraud ? Yes...depends how you define it. Since i see the market extremele competive i can see many competitors wanting to check out other pages..NOT necessarely "fraud" in that sense. Btw. most clicks i DO get with "page rank" indeed. The Q here really whether people are looking for "page rank" information, meaning the real PR as defined by google....or seeing "page rank" as what we call SERP/google position...means in a more general sense. i dont think that anything is wrong with PPC per se (wish i had more funds tho)...of course this is running in addition while i am working on my organics position and other promotion. SEO is a big market and it is growing and there is a demand. As easy as that. ALTHOUGH....i have to say the idea of a free report starts becoming interesting since its a fact that a number of people can NOT use the information within..they NEED someone to do the modifications. Interesting and room for thought there... I do have all information in my ads..i say i am doing a seo report/analysis and i have my price in it...so there are no surprises on the landing page. fsj: "its awful"..then elaborate please. Give me your URL (assuming you have a SEO site) just out of curiosity what you consider "awful" or respective not. If you think my site is so awful...then how's a good site supposed to look ?
The simple answer to your question is either your campaign is not targeting the right audience or your offer (or it's presentation) is not compelling. Make small isolated changes, measure the impact, react to that data.
Ok fair enough new site can obviously be offering a good service, it's just your site looks very rushed.. My old site I offered SEO and cool I only came up for localised phrases type Internet marketing into Google, company site is direct traffic one. Thats what we targeted. The site is also being changed as it is old and a but embarrassingly some of the text. or directtrafficmedia .co . uk The information should be spot on , not what you think people want to hear it's much better just to be spot on. Have a look at other sites I would want a sample report as well to test quality. ... not sure how long it took you it just looks rushed..cool Jay
i can still experiment with various drupal skins, but the ones out there all are not that good...still looking tho. In THIS case i do not have a high priority on "design" or pretty pictures....i could as well do that. But its more important to me that interesting information, like my blog etc. is on the front page. I have seen related sites which I do just find awful..sites where you click and then you're stumbled even what to do next since its a total chaos in terms of navigation and overview. I have a priority that my sales-pitch page is on the front page, and then easy navigation and menus (without looking confusion) and blog, RSS, forum etc. also easily viewable and accessible from the front page. I dont know, thats just my idea how my site should look. So...it serves the purpose that i can pitch my sales - but people quickly can see the blog entries and read them etc. As said this is the first time i use a CMS and blog (asides from some some adsense sites i have)....i might change skins again once i find a good one. "Rushed" is also relative since my priority really is getting content on it...so i am constantly working on that, writing articles etc..etc....i focus very much on content and articles THIS time just to see how this translates into traffic/sales.