Personally I believe quality traffic is better than quantity but so many seem to go straight for the numbers. Assuming the same cost, would you rather have: A) 1,000 highly targeted visitors who have been pre-educated about your offering and have elected to access your site for more info; or B) 10,000 visitors who have simply come across your site because a keyword in their search matched your site. I think this is an interesting topic worth discussing.
I think nobody is going to complain if they have a quality traffic rather than quantity. We're looking for results right and not the number of visitor. But the real question is how do we get quality traffic.
It depends on how I am monetizing the site. If I am using an affiliate program such as azoogle ads I would want 1,000 highly targeted visitors but if I am using adsense on the site I would prefer 10,000 visitors who simply came across the site because of a keyword. Using an affiliate program and getting highly targeted visitors would result in more commision while using adsense and getting a lot more visitors would generate more clicks.
Everybody wants quality traffic. What good is a lot of traffic if none of them are interested in your product/service?
How sustainable is this model really? perhaps a question for another thread. So if quality traffic is what we're all after, why is there so much push on PPC? I mean how much can a quality/targeted can a visitor really be who has only viewed a textlink or banner ad? I have had best conversion from people who have read my articles before accessing my site. Even better conversion from people who have watched my video infomercials.
It really all depends on your business model. If you are trying to make conversions, you want quality. More targeted traffic means higher conversion rates (supposedly). If your trying to earn advertising revenue, I think you want masses and hordes of traffic, targeted or not. Makes sense to me. Anyone else?
If you think quantity is better... there are so many companies on the web which offer 1000's of visitors for just $5. Try searching google for "traffic"
So it seems the only time you would wan't quantity is if you're in the game to earn advertising revenue. ie. You don't want visitors to stay on your site. I am building a service (see my signature) due for launch in the next couple of months that aims to deliver the super targeted traffic. I will be sure to concentrate my marketing effort on webmasters seeking Quality not Quanity. If you're interested in Quality Traffic, please register as a prelaunch member. Thanks for all the feedback.
i'm more into quality backlinks than quantity backlinks. Besides search engines focused more on quality backlinks
It totally depends on what kind of Product Line do you have and what amount you are spending on traffic. For PPC business model Quantity traffic is always beneficial. And if you are offering any product or services then Quality traffic gave better ROI.
Quality is essential if you are trying to build a proper business, selling products and trying to build a list. The quality of traffic is less important to a contextual advertiser, but it still matters. Building sites for Adsense that nobody clicks on is a waste of time.
Like everyone else said here, it depends how you monetize the traffic. I would prefer if I would have 10k visitors, and 1k of them would be targeted. So I could also place several CPM banners for the un-targeted visitors, and several CPA offers on the website for the targeted traffic, so I could use the total traffic to the full extent money wise.
Moreover there are chances that few of these visitors could repeat visit your site and can be retained so that could be potential to you as well.
It also depends on the type of site you have becuase if you are selling something then you would like to have quality traffic whom most likely to purchase off you. However, you would rather have quantity if your running a proxy/arcade etc for instance. It all depends how you form your business model and how you go about creating your business online either by sending thousands of visitors to your site or just a handful but you need to rememember the fact that different types will benefit different models.
I want quality. But it depends on the business model what quality traffic is. If someone comes to my site through google based on some spirituality related keyword, that's targeted traffic. Even if what they are looking for isn't on that precise page they are likely to find something on my site they would be interested in. And yes, I monetize through adsense (mostly anyhow). I've neglected to do stumble-exchanges here, because even if that got me traffic, it wouldn't be targeted traffic because the interests of most of the people here on DP is no where near my niche. That's totally untargeted traffic and absolutely useless. Those people are not going to click my ads, because they aren't into spirituality at all. They are just a big waste of bandwidth. If I were selling something, targeted traffic would be something else entirely again. Then yes, people who come recommended and are ready to buy would be great. But people just informing themselves (in other words: elsewhere in the salescycle) would also be welcome: they might buy something later on, or recommend my product to others.