Does anybody know what does it take to publish a press release in popular/big magazines, news papers in US on large scale ..? How much money to be spent? Whome to approach ? of-course the publishers, but any good press release agencies, freelance reporters can help ? What else do I need to know .. ? I want to spread the word out for some of our applications - www.bluetoad.com . - www.freelanceprojectupdates.com and many more Any ideas, suggestions, feedback are welcome ! Thanks
I wouldn't want to read about those in a newspaper so a specific/niche magazine would be a better choice in my opinion. For magazines there's usually contact details of the editor so you can easily send him a letter/email and inform him about your amazing product which he may be interested in writing about.
here some good info on DIY press release. you can always use a pay service. http://www.recognition.com.au/domsi...87c224a256b61000b88aa!OpenDocument&AutoFramed imo i think you should try the tech review sites. get the people to try your product then ask them if they would write up a little review and publish it.(even if its a bad review)
What you're talking about is a pitch letter; not a press release. Don't ever get promotional (such as using terms like "amazing") in a press release, or you'll just hit the trash. I run a PR firm. Here's what I'll tell you about the issue cost-wise: If you do it all yourself (which you should only do if you know what you're doing), it's pretty much free (assuming you're actually sending it to journalists / writers - free press release distribution sites won't be the way to go for the kind of coverage you're looking for). Hiring a professional will cost several hundred to several thousand for writing and distribution. If you can write it yourself well, but don't have media contacts, you can usually buy an industry-targeted list from someone like Burrelles-Luce or another big media contact database. As for the How-to, here you go: How to Write a Press Release Press Release Template (the same one I use for my firm's clients) Press Release Writing Tips More Press Release Resources Jenn