I'm trying to get Matt to comment: http://www.mattcutts.com/blog/comments-on-our-webmaster-guidelines/#comment-107279
Yep. There are lots of hucksters in the world who make money by giving out bad , "get rich quick" advice. I run into guys like John Chow all over the place, whether it be in the stock market, real estate, vacuum cleaner sales, ... There is nothing new about people "who push the envelop" (read, break the rules for their own gain), corporate America is full of these kind of guys. Some get away with it and some don't. Most do, because they don't go around shouting about it run into the ears of the "enforcers". Rich
I suspected that would be the case with Matt. Pity as it would be interesting to find out what really happened.
Its the classic BLOOP filter I think... Too many anchors with the same text? If this was the case what would be the best way to reverse the penalty as obviously you couldn't remove the links to the site? Get more with non-themed anchor? Anything else?
Maybe the penalty was for the links he is selling rather than the incoming ones. It is bringing some traffic, not loads.
True... IF it was the former then how would he best go about reversing it? Its not like you can contact all the webmasters and ask them to change\remove the link...
This is the image showing JohnChow in google.com in India in 5th Page . http://img505.imageshack.us/img505/2917/35996866mv6.png
Apparently they don't like him now. He was advertising/selling links with do-follow which was going against Google's wishes. They want us to use no-follow for paid links.
Its just due to heavy promotion for getting backlinks with those keywords he tried. Goog...just tracked them down
text link ads used to rank for their own name too....... I noticed today it looks like they ditched their old domain in favor of a new one.