Increasing Adwords LAnding Page Quality

Discussion in 'Google AdWords' started by kingjacob, Jun 28, 2007.

  1. #1
    I am stuck at an OK landing page for my blog and I cant think of anything more to do to increase quality, I have plenty of content, the design is very user friendly and I have a minimal amount of ads, What more can I do?
     
    kingjacob, Jun 28, 2007 IP
  2. Huligan

    Huligan Peon

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    #2
    What is your conversion? Do you have one? Or do you just want visitors to bookmark you and return often?
     
    Huligan, Jun 29, 2007 IP
  3. p2y

    p2y Well-Known Member

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    #3
    Add Privacy Policy and contact us & About us pages
     
    p2y, Jun 29, 2007 IP
  4. CustardMite

    CustardMite Peon

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    #4
    Do you mean that your minimum bid quality score is OK?

    If so, then landing page is only one factor.

    Also try putting your keyword in your advert (ideally in the title), using exact matching as far as possible and improving your clickthrough rate.
     
    CustardMite, Jun 29, 2007 IP
  5. alexus

    alexus Well-Known Member

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    #5
    can I see your landing page?
     
    alexus, Jun 29, 2007 IP
  6. cianuro

    cianuro Peon

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    #6
    Please provide the URL of your landing page and we'll take a look.
     
    cianuro, Jun 29, 2007 IP
  7. kingjacob

    kingjacob Peon

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    #7
    The main one is the front page of my blog, DigitalOrder.
    Also the more Clicks I get for a keyword the more my bid increases, for it. (e.g. I bid on the keyword webmaster like it suggested and yesterday it was at .1 I bid .15 got 4 clicks and now its at .2, webmaster is in the ad copy also)

    @huligan:I just want them to bookmark and return often.

    @pry:I have an about page and Ill build a privacy policy page.
     
    kingjacob, Jun 29, 2007 IP
  8. cianuro

    cianuro Peon

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    #8
    cianuro, Jun 29, 2007 IP
    kingjacob likes this.
  9. kingjacob

    kingjacob Peon

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    #9
    Your post was actual the guide I was going by to lower my bid. Ive done all the things I know of on the adwords side so the only thing left to fix is my "landing page"
     
    kingjacob, Jun 29, 2007 IP
  10. cianuro

    cianuro Peon

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    #10
    I am working on a post on that as we speak :)
     
    cianuro, Jun 29, 2007 IP
  11. cianuro

    cianuro Peon

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    #11
    What is your Quality Score currently and what are your min bids?
     
    cianuro, Jun 29, 2007 IP
  12. kingjacob

    kingjacob Peon

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    #12
    Most of my keywords are OK with .10-.50 minimum bids. I know thats pretty low but they keep raising the minimum bid every time I raise my max bid.
     
    kingjacob, Jun 29, 2007 IP
  13. cianuro

    cianuro Peon

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    #13
    Then I would say it's more of a CRT issue. If you have an OK quality score, there is not much you can do to your landing page.
     
    cianuro, Jun 29, 2007 IP
  14. kingjacob

    kingjacob Peon

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    #14
    CTR, So because Im not getting many clicks because of the high price per click they raise the price higher, that seems a little messed up. So basically all I can do is make ridiculously detailed ad groups and spend more money hoping the increased ctr will bring the price down.
     
    kingjacob, Jun 29, 2007 IP
  15. cianuro

    cianuro Peon

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    #15
    No, it's because your ad is not compelling enough. Try working on that.
     
    cianuro, Jun 29, 2007 IP