Room for new Ad-Scheme?

If there was to be a new 'ad-scheme' produced (e.g AdSense), do you think there would be room in the market for it? Have google and the other big dogs already got too much control on this market to be tango'd with? Or could a new 'innovative' ad-scheme enter the market and potentially become a more dominant scheme?

I know it may be a very broad question, but hopefully it's answerable and not a silly question.

Thoughts & Opinons?

Thanks,

-nmx

 

I think there is room for it if you offer different payment methods and make the advertisers feel secure that they will have a good ROI.

 

What are some examples of some different & desirable payment methods?

 

Anyone else have any thoughts on this?

 

I think there might be a market for "Behaviour Advertising" .... I dont know if it can be as effective as Adsense but definitely goes beyond contextual advertising ... In the future there might be integration of AI (Artificial Intelligence) into advertising to interpret what kind of ads the user wants to see ... Just my 2 cent.

 

Well for one, Google adwords you need to actovate you're account with £5-$10 with you're own Credit Card. but with others, it's just sign up, pay via paypal or Monkey Bookers, then just use the ads. its simple.

EXOclick does it, Ad-Money does it, not to sure on Adbrite tho.