Google Adwords Spy programs - how do they work?

Discussion in 'Google AdWords' started by adamjthompson, Jun 16, 2007.

  1. #1
    Hey guys...

    I'm trying to figure out how these Google Adwords spying programs work, particularily http://www.adspypro.com

    For example, it claims to "Tells You Which Keywords & Keyphrases Are Profitable" To do that, it would need CPC data and conversion data for the ads...right?

    Furthermore, the program says it uses proxies to get around getting banned by the search engines...not good in my book.

    I'm wondering how useful these spy programs really are?

    ~Adam
     
    adamjthompson, Jun 16, 2007 IP
  2. Micromag

    Micromag Well-Known Member

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    #2
    right, it is a scam.
     
    Micromag, Jun 16, 2007 IP
  3. Masterful

    Masterful Well-Known Member

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    #3
    Masterful, Jun 16, 2007 IP
  4. adamjthompson

    adamjthompson Well-Known Member

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    #4
    So basically, it'll just tell me:
    My competitors keywords
    My competitors landing pages
    My competitors ad copies

    So essentially it will allow me to copy my competitors campaigns...

    ~Adam
     
    adamjthompson, Jun 16, 2007 IP
  5. Masterful

    Masterful Well-Known Member

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    #5
    No. Your primary objective is to learn how long your competitor's campaign has been running. As no affiliate will leave an unprofitable campaign to run for a long time, you can deduce that a campaign which has run for, say, over a month is making a return. By observing the keywords, ad text, landing page and overall sales funnel used by your competitor, you can secure an idea as to which keywords, ad texts and landing pages work in your niche. Your goal is then NOT to copy your competitor's campaign but to improve on it. You take his keywords, but you try to

    1) construct a better landing page
    2) write better ad texts
    3) ad better incentives/bonuses

    and do just about whatever else you can to make your campaign better.
     
    Masterful, Jun 16, 2007 IP