Big Publishers, DIfferent Adsense?

I was just visiting a large website, PageRank 8 for whatever difference that makes, and I didn't understand the formatting of a Google Adsense block containing six ads. So I took a look at the code (first time I've done this ever) and saw it was rather free-form javascript, with lots of options I'd never heard of, including: google_kw_type = 'broad'; and google_kw = ' (list of key words) ';

Did Adsense roll out a bunch of options I missed that we should be using, or do they just have different levels of customization available for their big publishers?

 

Yes.

It's called the premium publisher account.

Premium publishers get lots of customization options.

 

Yeah. And the ads is served in in-page elements rather than iframe. Digg is one of them that Google takes good care of.

 

Can someone plz tell me more about PREMIUM MEMBERSHIP...plz....I mean how can one get this kind of membership???

 

As far as I know in order to get premium, you have to generate over 20 millions impression monthly.

 

you need a lot of unique visits to the site to be qualified;
(heard that 1 million visits per month,not sure)
they will notify you when you meet the criteria

 

Isn't that too high?? Google should think about small webmasters like me ..

 

They allow small publishers to change ad colours, size etc ..isn't that enough?

 

for premium membership you must have huge number of page impressions

 

premium publisher has different rules for their adsense . you need 20 millions page view per month to become a premium publisher

 

i guess only forums and dating sites can reach to 20 millions

 

I once had a premium publisher account but it got banned

It was a forum hosting site.

 

yes, and also technology blogs and news sites too can get this huge traffic

 

thats a lot of traffic ........ letz c if i can reach that mark someday

 

For a site getting that much traffic can monetise themselves easily in so many ways.

 

what did you do to get banned? It must have been something bad

 

Welcome to adsense and google world.
The big publishers need some personal handling don't they?

Haven't you seen adsense on email news letter yet?
That is also allowed dear friend..