Google updates fairly regularly. I see their bots on my site every week if not more often. According to google, they update quality score at least once per month. https://adwords.google.com/support/bin/answer.py?answer=47885
I've been testing this over the past two days, I'm seeing the Quality Score updated every 2 hours for competitive keywords and daily for not so competitive terms. Can anyone backup these results with experience?
Now I'm confused. Isn't there a direct correlation between the keyword qc and the landing page qc and the ad copy? Aren't they all codependent? Hence the qc on the keyword is reprentative of the qc of the landing page? I mean, someone could be stupid and make a high quality landing page about cars then bid on keywords like fuzzie dice. Would a campaign with a low qc landing page about cars still show a "great" qc for the keyword cars?