Landing Page Doesn't Impact Search Quality Score?

I've just come across a presentation by Brad Geddes:

http://www.ewhisper.net/blog/adwords-quality-score-presentation-pubcon-2006-brad-geddes/

Slides 5 and 6 seem to suggest that the landing page has no impact on the Quality Score that decides your position in the search results, only your position in the Content Network results.

I know it dates back to last year, but is this true?

Any thoughts?

The Mite

 

Just realised that Google already state this (Step 3)

https://adwords.google.com/support/bin/answer.py?answer=49174

Am I the only one who had this misconception?

 

No, I was just testing this the other day.... Woops!

Thanks for the headsup

 

According to the documentation, it is true - This detail is new for me too.

The interesting about content network QS is that it do not affect only your position, but your keywords may be inactive for content network - is known that the inactive status is normally for search network only - but poor landing quality will make it to stop showing your ads on content network as well:

 

I don't recall seeing that before, so put me in the "new to me" group as well.

Reality is though this doesn't change how I do things one single bit

 

Nor me, really. I've always selected the landing page to maximise the conversion rate, rather than improving the Quality Score.

It simplifies things a bit if you don't need to worry about it though - though does this suggest that different landing pages for Search and Content may be appropriate in some cases?

I don't think so, but it's an interesting thought...

 

I do that already a lot of time. Content network visitors are just plain different that visitors who arrive via search directly.

 

That presentation was released two weeks after Google introduced landing page quality score into the equation.

Things have changed a bit since then.

 

So is the Google help page (section 3) out of date as well?