Short sentence - which is better?

From a point of view of prominence, which message better communicates the simple message?
a) It’s easy as A,B,C to win this PORSCHE 977
b) It's as easy as A,B,C to win this PORSCHE 977
c) Easy as A,B,C to win this PORSCHE 977

Here's the site the copy is on: http://fourshapes.com/sites/iwonthiscar/

 

As easy as ABC

 

Well, I'm no great wordsmith, but I'd go with a).

Rob.

 

I'd go with C, it gets the message accross just a little quicker

 

None of the above, I'd phrase it more like "Winning this Porsche is as easy as ABC". (the commas are distracting)

But I wouldn't use "as easy as A B C" at all because it's overused and less impactful. That analogy will mean nothing to your users.

 

Win this Porche 977. Easy as ABC

agree with latoya, too many comma's are distracting

 

It’s easy as ABC to win this PORSCHE 977

 

Why the hell are you using ABC to being with? Rip out the piss poor sayings. Are they doing 3 things to win the vehicle? That's what you're implying.

Just say this:

It's easy to win this Porsche 977.

OR BETTER YET:

Porsche 977. Yours. Now.

Throw out all the BS sayings that clutter up your mind. Get to the point and speak what you mean and what you want.

It's not rocket science.

By the way, telling someone in a headline that it's easy (I mean using the word) to win is like telling your audience that you're a world-class bullshit artist and you want to sell them a broken down car and take their first born.

 

I agree with Market, ppl are more inclined to less fluff

 

That's powerful.

Take it. Now.

 

I don't really like any of them. Cliches are for lazy writers.

If I had to pick one I would go with latoya's "Winning this Porsche is as easy as ABC"

Really want to get their attention; say "Winning this Porsche is easy as fuck"

 

If the abc thing is important to you, I'd use:

Easy as ABC! Win this Porsche 977!

But I prefer MarketJunction's.

 

Well short and meaning full sentences attract the user attention as its creates curiosity for the user to know more about the behind this short message.

so have to keep short but keep the message interesting so that it could convey the message it wants too

 

Thanks - karma+.

I do like the no bullshit attitude of "Porsche 977. Yours. Now." - I don't know if something so snappy would work. It's a bit misleading, but good as a hooker. What do you think?

 

It's a solid piece of copywriting.

Normally I charge good money for this stuff, but here are four other examples that may like.

1. Pick the color, win the car (or say win the Porsche). Also, you could say "flag color."

2. Easy question. Big reward.

3. The winner's circle never looked so good.

4. The only thing this Porsche is missing? You.

By the way, some of your ad copy has errors. I normally don't help for fee, but since I'm in a charitable mood this morning, here are your corrections.

1. "Each and every" is redundant. Just say "Every answer" or you can use "Each" instead if you fancy that.

2. "Winners choice" should be "Winner's choice."

Let's experiment with a little something that I like to call punctuation.

Put a period after "network charge" and remove the comma. Begin a new sentence.

I'm guess you meant to say that they can win one of THE desirable CARS?

And yes, it wouldn't be an official Market Junction post from Jason unless I told you that your ad copy needs work. It reads like the instruction manual on the packaging of my Grandma's denture adhesive.

But, fix those items and you'll improve it some.

BTW, is this an affiliate program?

 

Great advice Market Junction! I'm all out of green reps for the day, but I'll get you on the next round.

It's so nice of you to jump in and help out like that.

 

It's a business for a client, but not an affiliate program. The final take of the sentence was "Porsche 977. Win Yours. Now." - Sharp and snappy.

Here's the finished site; http://iwonthiscar.com/

Thanks for your experience and energy. It's really appreciated. We've been looking for an occasional copywriter for a while. Assuming your prices are reasonable - not laughable $10 per article prices, simlarly not $10 a sentence - then I'll keep your details for future reference

 

thanks all, we have updated the site and used some of the changes as pointed out to us in here thank you.

 

Haha - We've even got our clients posting on DP. We didn't charge him for the copywriting naturally.

 

Looking good.

I'm not cheap, nor am I too expensive (in my opinion). Although, I think I charge myself too much for my services.

I'm glad you didn't get offended with my energy lol. I've been doing this (Internet business activities) for almost 14 years now, so I tend to amuse myself when I write.

Anyway, good luck with it!

Is it raining in London today?