#3 is the truth! haha The people that are really all that worried about seeing your ads are just bothered by your ads in the first place and wont get a click out of them. My question is.. if a visitor has that ad blocking software, does it still count as an impression on your stats?
LOL don't worry, if that happens google will be the first to panick.. and of course people at google will do something about it..
I think even experienced surfers do not mind seeing ads these days. I don't think they like pop-ups but they don't mind discreet ads like text links.
I don't mind ads, just those pop-ups. I usually turn my Adblock Plus off when I'm surfing. I don't want to cost fellow webmasters money by not letting their banner ads load.
I can't see FF doing it as then they will not make money from Adsense, but then again I can see that they may do it so that Adsenes ads will only show on sites and no other ads. It will then make people want to just us Adsense, but if they did do this then they will be having a lawsuit on them daily I would imagin.
Sure they won't do that, they won't cut their own throat, ads was the main source for their business to stay livin' and rockin'