Disallow Google Adsbot

Discussion in 'Google AdWords' started by alexei_aus, Jun 5, 2007.

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  1. #1
    Has anyone tried to disallow google adsbot that checks the page quality score? I am just wondering what would happen. Would all the keyword be ranked as Poor or Good? any idea what would happen?
     
    alexei_aus, Jun 5, 2007 IP
  2. Micromag

    Micromag Well-Known Member

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    #2
    Its a bad idea. Your page quality score will be ranked very low. Try it and you'll see.
     
    Micromag, Jun 5, 2007 IP
  3. antum

    antum Peon

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    #3
    MicroMag have you tested this?

    I imagine that's exactly what would happen but I don't have a spare site I dare to test it on, just wondering if you have some proof.

    Cheers
     
    antum, Jun 5, 2007 IP
  4. Micromag

    Micromag Well-Known Member

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    #4
    I had 2 bad experiences by disallowing adwords bot - the quality score went off when i did it.
     
    Micromag, Jun 5, 2007 IP
  5. antum

    antum Peon

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    #5
    Micromag,

    Thanks for sharing that! I'll certainly avoid testing that in the future
     
    antum, Jun 6, 2007 IP
  6. alexei_aus

    alexei_aus Active Member

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    #6
    Thanks for your response guys.
     
    alexei_aus, Jun 6, 2007 IP
  7. cygnusmanuka

    cygnusmanuka Well-Known Member

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    #7
    We've done many experiments on the AdsBot to determine how it works. It is safe to say that adding a robots.txt file to disallow this bot will almost certainly hurt you.

    In one recent experiment on a campaign containing 2,581 keywords, the original campaign had 240 keywords with a minimum bid of < $.30. After blocking the AdsBot, only 87 keywords had a minimum bid of < $.30. The vast majority of the keywords jumped to a min bid of > $1.00.

    Our full experiment is detailed in the upcoming 2007 version of our paid search ebook which will be available in July. Please feel free to email me with comments or questions.

    Richard Stokes
    President
    AdGooroo, LLC
    rich@adgooroo.com
     
    cygnusmanuka, Jun 15, 2007 IP