I have read that we need to have 100's of keyword even 1000. Can someone suggest the minimum number of keyword we should add in Adword. sandy
Uh, ok. I'm missing something here. But anyway. No, you don't necessarily have to have hundreds and thousands of keywords. That's the temptation when you have a keyword generator like Keyword Elite. But, in the beginning, you're better off keeping the number of keywords to a managable size.
This old chestnut again? There's no 'right number' of keywords to have, but as a general rule, the more specific your term is, the better its conversion rate will be, but the less traffic it'll receive. If you've got a big enough budget, then you want to bid on all profitable keywords (remember that any keywords that convert can be profitable, if you bid little enough). If you've got a limited budget, you want only the most profitable keywords, and as the 'long-tail' tends to cost less per click and convert better, this is where you should be looking. A lot of very specific keywords like "Sony Cyber-Shot DSC-T100S" will be far more profitable than one like "Digital Camera". So, in answer to your question, you want a lot of very specific terms - I have campaigns with thousands of keywords, and I'm sure there are plenty of campaign managers out there with even more. What your keywords are is the key, not how many there are.
I saw a clip with John Reese doing an exercise with a group for getting new ideas for keywords. The basic idea was to write down as many root keywords as you could for your service/product and then pass it to the person on your right, they add to it for 2-3 minutes and then pass it on again... The results were just amazing, people were getting hundreds of new root keywords they could go out and target (and test) CustardMite sums it up right here with this: "There's no 'right number' of keywords to have, but as a general rule, the more specific your term is, the better its conversion rate will be, but the less traffic it'll receive." However, you should never stop adding keywords to your campaigns, there is always something to test, and once you've built a profitable traffic source with your main keywords you should be able to add 10's-100's of keywords a day to find new profitable traffic sources.
Yes, you work up to hundreds or thousands of keywords. You don't immediately do a massive keyword dump from your keyword generator into AdWords. Those thousands of keywords should be earned over time.
Gosh, I don't run any campaigns with more than 100-200 keywords. My most profitable campaigns have less than 20. I do research about 200-300 keywords using my keyword tool before narrowing it down to just 2 or 3 keywords. From their, I just use my brain to come up with another 10-20 keywords to use in a campaign. I setup a campaign last week you might want to review here: http://forums.digitalpoint.com/showthread.php?t=351210 Not that using 100-1000's of keyword isn't the way to go, it's just I can't analyze statistics on that many keywords. It's too overwhelming for me.
Absolutely the opposite of my approach - throw everything in, and see what sticks. That way, within a week or two, you've got a campaign with all of the profitable keywords and none of the unprofitable ones. Of course, being a PPC account manager, it doesn't hurt that this approach will show a continuous improvement over time, rather than a decline in ROI, albeit at higher levels of spend. Absolutely disagree with you. For 25 keywords to generate significant traffic, they'll need to be pretty generic. As a result, you'll end up with high cost, poorly converting keywords.
My experience has been that in very tight competitive niches, dumping 1000+ keywords into a campaign does little good. Within a day or two, most of them go inactive and/or want $10 minimums. Of course, my goal is not to drive tons of traffic and make a killing. I'm content with limited but controlled traffic and modest income with high roi. I use my keyword tool and comb every keyword, analyze the traffic, estimated cpc, and competition. In the end, I usually have a few keyword phrases 3 to 5 words in length. The downside of course is I could be missing many profitable keywords. Starting with 1000+ keywords definitely gives you data that no keyword tool can provide - live data in real time, conversions, cpc, etc... But as CustardMite indicates - the price for this data is "at a higher level of spending". Some would argue that keyword tool data is unreliable across different search engines anyway. So what's better? Start with a few or with 1000's of keywords? I don't know. Just don't blindly start an adwords campaign without doing some research, having a methodology in place and planning your campaigns. There's more to a successful adwords campaign than just the keywords. Check this thread out too: http://forums.digitalpoint.com/showthread.php?t=347318
Not sure why that would happen - your Quality Score for minimum bids is based on clickthrough rates, landing page and advert text. Of these, the only one that could be affected by the number of keywords would be advert text - putting the keywords into a handful of adgroups won't do the trick, they need highly targeted adverts; putting the keyword in the title of the advert alone should be enough to keep your advert running...
Really.. produce as many as you can then launch, then compile your data and optimize based on the outcome of the beta launch. I have adgroups with 20 and some with 2000k now all 2k of kws convert yet it's not hurting my quality score or costing me anything. Just test, analyze your leads and conversions then optimize based on this process over and over until your driving the new M3 around town.. Best Ben
I agree. Honestly, I'm not claiming to be an expert, just sharing my experience. Look at the screen shot below. This is a campaign that has the word "homeowner insurance" in the title and url, on the landing page and throughout the content on the landing page. Every one of the 155 keywords have the word "homeowners insurance" in it. It barely got any impressions before going inactive. Within 24 hours, every keyword went to inactive and googles wants $10 minimum. Just my experience. I'm open to any suggestions, since this campaign does well for me on another ppc.