Quality-Based Pricing is Launching

Quality-Based Pricing is Launching
In an ongoing effort to strengthen our Sponsored Search and Content Match marketplaces, Yahoo! will be introducing a new traffic quality feature called "quality-based pricing" in the coming weeks.

Quality-based pricing will give us the ability to price traffic commensurate with the value that advertisers receive from each traffic source. For more information please visit the [Note: message ended here - I copied the full text]


Just logged in to my Yahoo Publisher network saw this message.

Any one else see this?

Any clues on what this mean?

 

got the email an hour ago..means they are going to cut $ to publishers?

 

This is just like Smart Pricing in AdSense, if you have low quality traffic (converts badly), you will get paid less.

 

thats what i thought..just lower paid per click for everyone..i mean,there was at one time an over $1 per click for some publishers..just its time to happen

 

Damn, YPN is officially adsense.

 

Exactly what I was thinking... creepy, haha .

 

everyone call YPN and complain.

 

Ya let's call them and complain that our myspace and arcade sites aren't producing quality traffic.

YPN is dead in my opinion. Here come the 3 cent clicks.

 

Yep, this is Smart Pricing for YPN.

But don't panic yet. If your site contains quality content then you may end up making ever more. Here's a snippet from the YPN blog:

Give Quality-Based Pricing a chance. If it doesn't work on your sites, complain.

As always, IMO.

 

Publishers won't be getting more per click unless the advertiser increase their bids.

"Quality-based pricing does not change the volume of traffic that you receive; it only reduces the amount you are charged for clicks from certain sites, based on the quality of the traffic they provide."

"...we are not increasing the amount you pay for traffic from high-quality sites (like Yahoo.com), and you will never pay more than your maximum bid amount."


It also appears than Yahoo will soon be offering advertisers the ability to opt out of having their ads show on specific YPN sites.

 

That pretty much sums it up in a nutshell.

And AmCy, all the great content in the world means nothing if the ad targetting is off.

This is basically a lose lose situation for publishers and frankly I don't see why anyone would stay with YPN after the Ask.com network launches this month. The stupidity of doing this right when your competitor is launching an even better service than yours IMO is grounds to fire whomever at YPN decided to do this now.

GEORGEB. PREDICTION OF THE FUTURE. YOU READ IT HERE FIRST.
YPN will lose so many publishers over this and Ask.com launching that they will be forced to start allowing international publishers before the end of this year.

But then again I didn't see why any U.S. based publisher would stay with Adsense when they implemented smart pricing and YPN launched so what do I know

 

This is a very positive development that only MFA/MFYPN site owners should fear.

IMO, as always.

 

I have already seen a hit on some of my sites, a decrease by as much as 70-80% in RPC.

 

IDK about you guys but, my earnings have jumped.

 

i think this is good for YPN advertisers

 

Yesterday, I had my best day in few months.

Not sure if this new pricing helped me!

Only time will tell, I will keep you guys posted.

Thanks

 

Mines about the same, I guess that is good then. I just wish they would concentrate on getting better targetted ads (or better ad inventory).

 

Absolutely not. YPN's problem has always been a low number of advertisers not publishers. In fact everyone is crying for a YPN account and the only reason they don't give them out is that they cannot afford to have even more publishers but still no advertisers.
So in that light and it makes perfect sense to wanting to keep the Advertisers from going to Ask, by offering them cheaper traffic (just as Adsense does).
Who would pay $1 for a click anyways, unless each visitor makes at least $2 on average (and thats pretty damn hard I guess).

So I think Yahoo is doing a smart move here (even though I don't like it as a Publisher). I can only hope it attracts more Advertisers into the Network.

I have to give credit to YPN for an excellent decision (not saying that I like it, as it will cost me).

Because most sites make more with Adsense because of much better relevance. That is where YPN is pushing now.

 

You can't really judge this until some time has passed.

Obviously if I were an advertiser and NOT a publisher with the Yahoo Product I'd think this was a big step forward.

Who wants to pay for crappy clicks from MFA/MFY sites? This should be good news.

The only way I can see this as being bad news is if too many advertisers opt out of the content network entirely leaving nothing to fill the adspace.

Too many publishers FORGET that someone is footing the bill for the money they are receiving.

There are way too many YPN Spammers as it is.

And while you may not like it or smart pricing - the business model is about making money for Yahoo NOT it's BETA Publishers.

Publishers are on the bottom of the food chain and for everyone that complains and leaves there are still dozens who want to be part of the program.

I look forward to seeing what happens over the next month or two.