My Adwords is going crazy out there. It's asking me for minimum bid of 10 dollars. What is going on? See attached picture
You're probably getting a low quality score on your campaign. To display your quality score, do the following:
Happens to me sometimes. Particularly when I'm trying to buy a low cost keyword that is not targeted well for the website overall, even though the landing page is dead on target. For example, I setup a ppc campaign for lyrics to a particular love song, then setup a landing page with that love song and it's lyrics. Can't get much more targeted and relevant than that. The website has been a dating site for years, so it's loosely related to love songs. Few days later, BAM - $10 minimum. Never recovered.
$10 min bid, means a problem related with the destination URL on your ads. 1 - Verify that you have at least 1 ad on your adgroup and its destination URL is valid. 2 - Verify the relevance and quality of your destination site.
That's exactly what it says.. Poor - Minimum bid $10 What does that mean? How can I siolve this problem? I'm trying to market a product off CJ ? Will creating a different landing page solve the problem?
It might, but it could take several days before your page vs. keywords vs. ad copy get re-evaluated. Think about how many days you had low minimum bids. Was it 1 day or 3 days or more? I've had a few recover from the $10 minimum bid, but many didn't and I've had to drop them. I even bid $10 for a while and still didn't get any impressions. It's a pretty tough penalty.
I always experience this. Some keywords from different ad groups will ask me to bid for $10, sometimes $50. lol
I already told you on post #5 - review your landing page based on AdWords Quality guidelines The max value for min bid is $10, not $50.
There is probably an easier solution to this. You have broad match keywords that may be trigger your ads for related searches that are expensive - try "phrase" and [exact] match in a separate campaign and try again. If what your selling matches these phrases then it should be a lot lower for min. bid.
And once you apply the recommendations above, pause this ad group and create a new one that's the same. That should give you immediate reassesment of the quality score.
thn87, your keywords are too broad and you have them in too large a group. You need to make sure that your keywords appear in your ad, and that your keywords appear on your target page. This means that if you want to keep all those keywords, you will have to write lots of ads each with its small group of keywords. Then your 'quality score' will go up and your bid cost will go down.
I manage dozens of campaigns, and my highest minimum bid is £0.08 ($0.16). The quality score is affected by: Clickthrough Rate, Landing Page and Advert Relevance. To be getting that sort of minimum bid, either your landing page has problems (as has been suggested), or your clickthrough rate must be appalling (I doubt the advert text could cause this sort of QS, no matter how irrelevant it was). I'd check that the landing page exists and has something to do with your keywords, and look at your clickthrough rate. If it's very low, run the search on Google. Try to see why nobody clicks on your advert - and re-write your advert accordingly. There are plenty of threads around discussing how to get people to click on your adverts...