Out of all the marketing techniques you have tried, whether it be directory submissions or social bookmarking or something else, what brought you the best results ? Please share your experiences.
Social book marking work for some sites. I like the video idea but have not tried it. Search engines bring the best traffic.
I don't believe there is one 'perfect' marketing method... HOWEVER, if there is a perfect marketing method, it's one that caters to each person's strengths, time commitment and available funds...as well as consistently testing different marketing avenues in order to ensure which one brings in the higher ROI. Just my $0.02 is all! ;-) LoneRogue
I haven't used a single method, but I've used a strategic combination. I get most of my traffic from article marketing. This in turn helps my search engine rankings. I also post in forums frequently and I'm getting into Squidoo marketing.
There is definitely no ONE best way, or combination there of. However, I don't agree that it has anything to do with your company and how deep your pockets are. Your marketing efforts are best spent on where YOUR target market hangs out on-line, assuming we're talking about everything else not related to natural search. If you've got a site for ring tones, ipods, and anything else 'hip' these days, then marketing in social media markets can do you some good, assuming you can afford it. If your sites are geared towards outdoors products, then your efforts are best spent on natural search. If your site(s) offer items that are really expensive, then you're probably better off using your site as a supplement to your business. Spend some time visiting trade shows, or similar events. Marketing has become extremely tricky these days, and people are getting a lot smarter about picking out the ads before they even physically see/read recognize the ad. Thus, the cheapest and probably most cost effective is natural search, whether it be through the SERP or CPC campaign. People still 'feel' like 'they' found some trustworthy site when using the search engine. Spend your money on any other ads only if you feel you have the cash to burn.
newsgroups. Of course that was 13 years ago. I doubt it's a good method now. I don't think there's one successful company (larger) out there that uses just one method.
It always works to go out make contacts with bloggers in your niche and ask for a link back or if it applies, a review for your product or site. Worked for me damn well!
Good old fashion list building. See the thing is I utilize all of the web 2.0 strategies, but I send all my traffic to my opt in forms. That way I actually get something from all the traffic I get. If you don't do this then you are sending a lot of people to your website that will look at it once and probably forget to ever return, seriously a waste of time. First you need to figure out how you plan on making the most of the traffic you send to your sites, and then bring traffic.
What have worked for me is posting links in social bookmarking, and social networks oh and forums of the niche of my site these are my best techniques.
Social bookmarking all the way I create content specially for social bookmarking sites and have seen adsense earning of greater than 10$ for pouplar posts Undertsand the network interest, write content with nicely integrated ads and submit it... thats how it work with me
from my research, I would say that YouTube has the biggest potential by far. I wrote a comparison on my site. I can't post live links to my report as i'm not approved member yet, but basically I did a penetration analysis using Alexa. YouTube has over 10 times the penetration of Digg (the biggest of the social bookmarking sites).
What is Bum Marketing? I did a search on it, and all I got was 'the' site and articles with links to the said site.... some one page thing. Makes me think something is up.... whatever. So, what is it?
Go to the site bummarketingmethod.com and sign up for the free course. You will learn all about the Bum Marketing Method and Article Marketing. It's a great course and a good way to get started.
It's where you use article marketing as a way to attain high search engine rankings. You write an article targeted around a keyword that gets a decent amount of searches, yet doesn't have much competition. You submit the article to the major article directories because the search engines love them and index new articles all the time. If you did it right you may see your article on the front page of Google for your keyword. Now in your article you link to your site in your resource box. Cheap way to get traffic.