Today I want to share some information with you. I didn’t know about this but an on-line friend of Mine told me about it. Here it what he said “ A few months ago Google made a massive announcement that it would no longer let you send people to a "squeeze page" (where you ask people to give you their email address in exchange for information) from your pay per click adwords ads. I think they are doing this because they are going to change their advertising layout out soon. I'm going to tell you why it's fantastic news for us. Google are introducing a "cost per action" advertising program. Now it won't be available for people outside the US for quite a while, but when it does it will be great news for savvy internet marketers. By an "action" I mean rather than you having to pay per click, you pay every time someone clicks on your ad and then carries out a desired action such as buying a product, or as I want to focus on today giving you their email address. Rather than paying for when someone clicks on your ad in the Google listings, you will only pay when someone gives you their email address. In other words, you will be paying Google per lead. This will be the easiest way to create email lists on autopilot the internet has ever seen. This new advertising model will open up so many new options for us marketers. We can start our own e-letter and build a list on autopliot. We can build an email list and market our products or become an affiliate to other people's products and market them to our list for a commision. Listen, having an email list is the easiest way I know of to make cash on demand. You just send out an email and the cash comes flying in. The problem is so many don't have a clue how to even start building that list in the first place. At this moment in time a great way to build email lists is via "co registration.Essentially what this is when someone opts in to a form online, afterwards they are shown offers to opt in to newsletters related to that subject. The thing is when Google eventually do set up this cost per action advertising program it will be even more effective than the current co registration way of building email lists, and guys are making millions from co-reg, so imagine how much cash can be made from the Google set up. Why will it be better than co-reg? Because the people will only see your offer rather than other peoples offers in your market. Trust me this is going to be big. Very big. Watch all the top guns start releasing courses on how to make massive sums of money from it the second it's all set up.†I would be REALLY interested in any comments or concerns about this Until tomorrow. Cheers Scot PS I have to great 2 books to “give†you tmrw. See you then
http://services.google.com/payperaction/ I've done a little bit of testing. http://www.ppcdiscussions.com/labels/google ppa.html
Good for advertisers bad for publishers. If cost per lead is low publisher stand to make alot less money.
I've heard that some sites do better with PPC and some do better with CPA so it may be good for publishers if it gives them more options and the advertisers don't all switch over to CPA. If the cost per lead is low then people will go to other affiliate networks like http://www.incentaclick.com to get a better one.
From what I've seen the payouts in PPA are as good if not better than just about everyone else out there.