Hi, Here is the final set of hints & tips. Tomorrow I have some news about google that was shared with me by an on line friend...its Very Big news !! I apologise if you know all ready, but I am going to share it anyway, because I know there are people that won't ! 3rd Day 8. Sell Your USP (Unique Selling Proposition) What makes your product or service better, or different, from the competition? Spell them out in your ad. For example, one of Amazon.com's first taglines was 'Earth's Biggest Bookstore.' That's a powerful USP! 9. Remove Common Words Remove common words, such as 'a, an, in, on, it, of, etc.' Remove every word that does not absolutely need to be in the ad. Make every word count. 10. Deter Freebie Hunters Deter freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost. This may reduce your click through ratio, but that's OK. After all, you're not trying to target every body, only potential customers. In most cases, freebie hunters will never become paying customers. Enjoy the rest of your day Cheers Scot
hey thanks.....there was somethin that I never tried before...I'll look at your previous tips to see if there was something I missed.
i think this one applies to product/service sales. there is no point in paying to have someone come to your site if they have no intention of dropping cash in the near future.
There has always been a discussion of wether or not you should include the price in the ad. I normally don't. If you are in doubt use two ads - one with, one without price and have them compete against each other, both using different tracking codes. Then check their overall profitability.