Setting Up a Newsletter for a Blog - What are the options?

Discussion in 'General Marketing' started by Burta, May 29, 2007.

  1. #1
    I have been working on a blog design for a little while now and I'm planning to integrate a Newsletter in addition to offering full RSS feeds. So I was just wondering what was the best way of going about doing this? What services and products are out? and what are their pros and cons?
     
    Burta, May 29, 2007 IP
  2. KenYN

    KenYN Peon

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    #2
    I just used Google Groups and set up my own mailing list through it. I chose it as it was the cheapest and easiest way to set it up.
     
    KenYN, May 29, 2007 IP
  3. YoungMaster

    YoungMaster Peon

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    #3
    Are you talking about setting up a newsletter that will send your blog post via email instead of just RSS? If so, feedburner offers that option.

    If you are looking to set up an actual newsletter and not just send blog posts via email, I have heard that aweber is good, but I have not personally used it before.
     
    YoungMaster, May 29, 2007 IP
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  4. Game Producer

    Game Producer Well-Known Member

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    #4
    Yep, either go with Feedburner

    or

    www.ymlp.com (easy, cheap, good, I'm using it... lots of other people are using it) - my personal recommendation

    www.ezinedirector.com (bit more expensive, haven't personally used - many people recommend)
     
    Game Producer, May 29, 2007 IP
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  5. Burta

    Burta Notable Member

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    #5
    Well I'd prefer to be able to send weekly emails that are maybe more summations of the posts that week. Can Feedburner do this? Also is it possible to just send out periodic emails to everyone when you have something to announce?

    Yeah I have also heard a lot about aweber, but have never used it. I sure would appreciate someone letting me know the benefits of opting for something like aweber.


     
    Burta, May 29, 2007 IP
  6. Game Producer

    Game Producer Well-Known Member

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    #6
    Well, I simply think they make a good addition :)

    I use it in my blog, it's inexpensive, easy-to-use... it's 3rd party (so you don't have to worry about IPs getting blacklisted or anything). It's just good.
     
    Game Producer, May 29, 2007 IP
  7. bscdesign.com

    bscdesign.com Active Member

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    #7
    bscdesign.com, May 29, 2007 IP
  8. borntoflip

    borntoflip Peon

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    #8
    You could use aweber or whatever service you use for your newsletter. That is what I do and it is working great.

    Jessica
     
    borntoflip, May 29, 2007 IP
  9. agnivo007

    agnivo007 Peon

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    #9
    agnivo007, May 29, 2007 IP
  10. MrX

    MrX Well-Known Member

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    #10
    MrX, May 30, 2007 IP
  11. buzzerhutdotcom

    buzzerhutdotcom Peon

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    #11
    buy some email management software or subscribe some email sending service.
     
    buzzerhutdotcom, May 30, 2007 IP
  12. hmansfield

    hmansfield Guest

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    #12
    I think feed burner is awesome!
     
    hmansfield, May 30, 2007 IP
  13. Burta

    Burta Notable Member

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    #13
    Well I'd prefer to be able to send weekly emails that are maybe more summations of the posts that week. Can Feedburner do this? Also is it possible to just send out periodic emails to everyone when you have something to announce?

    Yeah I have also heard a lot about aweber, but have never used it. I sure would appreciate someone letting me know the benefits of opting for something like aweber.
     
    Burta, May 31, 2007 IP
  14. Surfbay

    Surfbay Active Member

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    #14
    I am curious . . .

    If you have an active blog . . . up and running and you are making frequent posts then why, may I ask do you feel the need to also have a newsletter ???

    Basically . . . don't newsletters (ezines) and blogs serve a similar purpose . . .

    Perhaps I am missing something . . .
     
    Surfbay, May 31, 2007 IP
  15. kh7

    kh7 Peon

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    #15
    Newsletters cater to a different demographic (group of people) then blogs do. So there is a definite advantage to having a newsletter.

    Personally I use yahoo groups as a free e-mail newsletter service. The advantage: free and people often already have a yahoo id. They can also subscribe by just sending an e-mail to yahoo (a specific subscribe - e-mailadres.
    Disadvantage: doesn't show my e-mailadres as the person sending it: looks less professional.

    I imagine google groups has similar advantages and disadvantages.
     
    kh7, May 31, 2007 IP
  16. Surfbay

    Surfbay Active Member

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    #16
    If the newsletter has a different fous than the blog . . . what is the point or purpose to target a different democraphic group.

    I would have thought that a clear focus on the demographic gruop the blog targets would be achievement enough.

    . . . or is this what you may call split-demographic targeting.
     
    Surfbay, May 31, 2007 IP
  17. Burta

    Burta Notable Member

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    #17
    The most traditional form of getting subscribers information is via email, it has been around for years and year and everyone knows what email is and how to read it. However the vast majority of web users have no idea what RSS is, so unless you are in a very tech savvy industry there is a very large proportion of users that would be interested in subscribing to a Newsletter rather than your RSS feed.
     
    Burta, May 31, 2007 IP
  18. sspoldir

    sspoldir Guest

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    #18
    Like other people have mentioned... aweber handles sending out your RSS feed to your lists.

    -SS
     
    sspoldir, May 31, 2007 IP
  19. Burta

    Burta Notable Member

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    #19
    Has anyone had any experience with Zookoda? I was reading about their service and it sort of looked like what I was looking for.

    http://www.zookoda.com
     
    Burta, Jun 3, 2007 IP
  20. Game Producer

    Game Producer Well-Known Member

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    #20
    Hmm... "© 2007 PayPerPostTM, Inc" notice in the footer. Not sure if that's a good or bad sign though :)

    Haven't used them.
     
    Game Producer, Jun 5, 2007 IP