(SEO) Search engine Optimization involves the process of ranking higher in the search engines, it takes a very experienced individual, or team to achieve this. The algorithms are constantly changing, there is several factors that utilize a websites rankings, below Tyler Dewitt has listed some things that are highly important, and certain techniques that we have used to achieve higher rankings with the search engines. Search involves more then saying "hey I got a website", it involves link building, research, social media, baity content, directory subs, and several more. I have created a emergency link building guide. Read on, and learn the techniques that I have used, and several others. Link Building Guide * Link baits This involves the process of writing articles, blogging, and other forms of interesting content that someone would find interesting, and once the content is made up the team of seos, or individual will use social media techniques which this involves the process of submitting to popular websites like Digg, Redddit, and other numerous social media sites, and writing these articles, or blog posts will contain so valuable of information that people can't help not linking to it, so the traffic, and inbound links can increase popularity, and the inbound links will increase a website search engine rankings. * Article Promotion Article Promotion is just another form of submitting articles to popular article sites that will contain trade secrets, knowledge that is usable, educate others, and numerous other things. Once the user has wrote up the article, it can be submitted to website like Webpronews, Ezine articles, and other popular websites, which then a user can plug there name at the bottom, or in the signature box, and typically if a good article is written, and the reader feels that this certain company or individual is very experienced in this field they could link to it, or it might even be a sale. This can be very usable when submitting large bulk articles and can happen on accidents, we have seen various seo, and even people that we have worked with, or spoken with that have written articles up, and caught several links of them, which actually our company has done this several times, which it does take a experience person to submit articles to these sites, and proper writing for the articles, and many other factors. * Directory Submissions You can use articles to create baity content specially on your own website, if done properly you could gain 1000's of links, I have talked to numerous seos, and people in general that have gain links naturually by just typing something up they felt was interesting, and boom they get raffic. * Onsite Optimization Onsite optimization involves the process of optimizing titles tags, meta tags, description, body tags, header tags, keyword density, and content through out the hole website. Onsite optimization can be a advantage to the user if utilized correctly, which granted onsite optimization don't carry as much as weight as what the links do from search engines, when it comes down to it, its all about links. The title tag, domain name, and description is the most valuable thing about onsite optimization the user keywords should always be emphasized in there somehow, or someway, the higher density the better. Considerably Yahoo values keyword density more then Google does, but yet we have msn which values the fresh content more the the other search engines, there is so many different factors that each search engine carries, so its very highly important to try to optimize for each search engine which can be tricky at times due to the algorithms that are changed considerably all the time from each< search engine. * Contextual Links Purchasing contextual links are by far the best links to get due to there relevancy, and naturual look they got. I would have to say theres not to many better links then high end contextual links, speaking the advertiser gets the desired anchor text he or she wants. With the desire anchor text with your keywords on a related website is a plus plus! * Blog Marketing Blog marketing can be a very strong technique to hit the search engines with due the pages it builds up with then your website, speaking content was known as king. If you write excellent blog posts out with educational information, or something that people like to see you can gain link pops off them. Blog can also be used in social media process to gain links, and create bait. * Forum Marketing Forum Marketing is not that bad, but if you do go around certain forums that are related to your niche, and frequently answer certain questions about certain things, this can make you become popular, and well known with certain people, this is joining the social part of the web. Its always important to be notice as an expert in your field, if you notice as an expert people will talk about you, and spread the word, and advertise you, this can be another form of online marketing, and possibly link building. Wait thats not it though, would you like to learn to gain more link popularity if so continue on reading. * E-Mail E-mails can create links, or increase sales, if you have a website thats getting pretty steady traffic then create a mailing list form and advise your list of users that you will e-mail them once you have a special deal on something, written a well article on something, or anything that can be highly knowledgeable in the particular field, and more then likely someone will link to it, its call bait, you send the bait out and you catch links. Which can increase a website popularity by far. * BBB(Better Business Bureau) Join the better business bureau, you will receive a higher end link from an authority site, and not only that you will get a logo to place on your website that will give you your company a better outlook, believe it or not, a lot of people feel safer buying online when they know your a BBB member, and plus you get a link from a higher end website, that I'm sure carries good trust rank with Google. * Ever done certain services for a website? Have you ever done certain services to a website? If so, plus your url on the website with desired anchor text. * Request Links I wouldn't say this is the best idea, but if you have a friend, or you know someone that might put a link on there site ask them and see if they will link to you, make sure you get desired anchor text of course. * Reciprocal Links Trade links with people, which Dewitt's Media (Tyler Dewitt) don't really recommended this method, or techniques unless its a high end link, or from a friend, but then again some people like to trade links, we just believe that one way unique links are the best, and plus if someone was to trade a link for every link they go, it would be a major link out farm. * Create ethical News This could be a link bait technique, create ethical news that your viewers will find interesting, you can catch 100's of links if done properly, just takes time and practice. Blogs can be very useful for this, put a blog on your main domian www.yourdomain.com, then starting posting interesting articles only about important web news, or news that is related to your niche. (Social Bookmark it) * Hire a Professional Link Builder Hire a link builder to do your time consuming work, or better yet teach someone to build links for you that would be happy to do it, but make sure you watch who you hire to build links on the web for you, cause a lot of them won't care, and just offer spammy links, but hire a link expert, or teach someone, or just hire a seocompany which would be the best thing to do. * Renting Links Renting links are a great thing to do, but there not permanent, which Dewitt's Media always recommends permanent links, but if you have the cash and would like some high pr links that are coming from good trusted websites then sometime it can actually be worth it, but we much rather get a bunch of pr6 permanent links over renting a pr 6 link that is charging $500 dollars per month. * People Skills Create good people skills with other business owners, and companies advise them of the services you offer, make friends and then create a viral market for your self to gain more business. Advise the companies, and friends that you have created about certain services you have, or certain things you have explained in detail about a certain field your experienced in or articles that you have written you can actually get people talking about this, and might even link it on a larger website. * Create a Links Page Creating a links page can be good ideal which I don't really use this technique when optimizing, but I know several people that like doing this because they might gain high end pr links from other websites that are usually relevant topics. * Content Rich Websites Create a content rich website this can be a great way of gaining links,don't worry about trying to create bait content. The best thing to do is just keep building your website and let it grow, and before you know it you will become a expert at creating link baits naturally. * Google Blog Search If you really needs links go to Google blog search, search for relevant links to your topic. If you niche is related to website design, search for website design. Once you have done this go to all blogs and sincerely e-mail the webmaster of the blog asking if its okay to buy a link on there site, or maybe a sponsored link. Believe it or not a lot of bloggers have certain areas set up for advertisers, and a lot of the times they'd be highly interested in selling links. If you see a lot of affiliates, sponsored links, contextual links, or advertising in general then the chances are they' be highly interested in selling links, so this would be a great way of gaining link pops, plus they will b sure to tell there friends about it on there blog roll. * Meetup.com Go to meetup.com, and get a link with your desired anchor text this can be a great link, and is preferably a authority link. This idea came from Search Engine Journal by Loren Baker, to read more into this visit Loren Baker, Authority link through meetup.com * Multiple Yahoo Listings This is a excellent way to gain more authority to your website, and I notice a lot of seos are not talking about it, but submit to multiple yahoo directories in different countries. These are all coming from sub domains, so each links counts as an authority link, and another point with the search engines, some of these links might have low page rank, but are still carry a great trust rank factor. UK Yahoo Web Directory Page Rank 7 - *Autority Site* Canada Yahoo Directory Page Rank 6 - *Authority Site* India Yahoo Directory Page Rank 6 - *Authority Site* Asia Yahoo Directory Page Rank 4 - *Authority Site* International Listings Check here for a complete list of directories that yahoo provides * E-Mail Sign Up If your website has specials offers, give aways, or education resources use a e-mail list to send out these things, so offer your visitors a form where they can sign up for specials, educational links, and etc. You'd be surprised the link pop you could get off something like this. Below I will go through certain techniques that are unethical ways of achieving links. * Bugging for Links Continuously bugging for links, and asking for links, e-mailing webmasters and bugging for links. Not only can this be unethical, but it will not bring very good out look on a particular company in general, and sometimes people will wonder if your a failure, and won't do business with you, as sad as it sounds. Now that I have discussed various ways of building links, and how seo works, I will describe certain aspects on how a website is valued with Google such as page rank, trust rank, and other numerous things. * Trust Rank Trust rank is highly important to search engines such as Google, trust rank is the trust you have with a search engine, typically the older domain you have the better trust you have with Google, but the more natural links that are pointed to your website that have a high trust value with Google is great, it will pass trust to your website. * Page Rank Page rank is how important your website is considered to the search engines, the higher page rank, typically the higher search engine rankings you will gain, page rank is earned by links, and considerably we do not promote the use of increase page rank, page rank is dedicated by gaining natural links that are coming from other websites, the higher pr level on a website listed to yours the more link juice it will pass - depending on outbound links the page already has. * Bad neighborhoods Bad neighborhoods stay away from them, if you find links that are offering higher end links, but then you check the website, and you see porn, gambling, or prescription drugs on the site, don't put your link in there this can hurt lower your trust rank with Google, which granted after gaining so many trust links from Google these links won't really matter to much, but its highly important to stay away from these linking methods. Link Building Resources, Techniques, and Tips. * Tips from best pages to get links from (Jim Boykin) * 66 ways to build links (Brandon Hopkins) * 12 Different Types of Links and How To Get Them (Todd Malicoat) * 101 ways to build link popularity in 2006 (Aaron Wall) * Why that site with 50 backlinks beats your site with 1000 backlinks (Jim Boykin) * Explaining to clients how to get links * Do it your self seo (John Scott) * 131 (Legitimate) Link Building Strategies * 25 Link Building Ideas / Guide (Jim Westergren) * 5 Facts on Link Building (SEO Pedia) * Over 125 Link Building Strategies (Robin Nobles, Eric Ward, John Alexander) * Link Building Basics (SEROUNDTABLE) * 22 Written Articles on seo by Jill Whalen What is Social Media? I decided to list this because a lot of questions are being asked about social media like what it is, how can it be applied to seo, and similar questions. Believe it, or not. A lot of seos still don't use social media for seo, and link baits and are focused on buying links, or other techniques, but if a website does not have baity content, or quality the chances are it won't be that successful. * Social Media (WikiPedia) * Social Media Optimization (Search Engine Watch) * 3 Ways Social Media Marketing Helps SEO (Search Engine Land) * Social Media for Small Business (Search Engine Land) * The Power of Social Media, and Blogs (Top Rank Blogs) Link Baiting Resources * Link Baiting (Search Engine Journal) * What is LinkBait? (problogger, very good blogger) * Link Baiting (Eric Ward) * Text Link Brokers Link Bait * Link Baiting (Andy Hagans) * Use Link Baits To Catch Better Rankings (Bill Hartzer) Link Building Interviews / Search News Interviews listed below, from of the most comprehensive successful link builders in the seo game, I listed the interviews because this is a important part of link building by reading all this interviews you could learn some insight on how people are building links, there careers, best way to build links, what the seos think about links, and more. * Jim Boykin Link Building Expert Interview * Eric Ward Interview * Search Marketing Interview With Jim Boykin * Aaron Wall Interview * Another Aaron Wall Interview done by Tyler Dewitt * Jim Boykin Interview Done by Tyler Dewitt * Jill Whalen Interview done by Online Marketing Blog * Brian Clark Interviewed By Aaron Wall This article was originally written by Tyler Dewitt at Dewitt's Media (The Secret Handbook)