What's a good conversion rate for visitors

Discussion in 'Affiliate Programs' started by WebmasterWanabe, May 28, 2007.

  1. #1
    What's a good conversion rate of visitors to my site it seems like a tons of visitors before a conversion..Thanks for any input
     
    WebmasterWanabe, May 28, 2007 IP
  2. bess

    bess Well-Known Member

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    #2
    Well, I think that depends on your site, this is one among many things. Depends on how targeted your visitors are. Suppose you have a mailing list for painting books and you show them your site about industrial machines, I guess the conversion rate will be very low. To answer you straight to the point, with examples, on one of my sites that sells templates I have an aprox rate of 1:500 but I also deliver free templates, what lowers my rate. TemplateMonster says 1:60, I could not get there.

    For selling hosting from this templates site, so sending somehow targeted visitors I have 1:180 (aprox).

    Really depends on your site, your site text and on how targeted your visitor really are.
     
    bess, May 28, 2007 IP
  3. WebmasterWanabe

    WebmasterWanabe Peon

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    #3
    Great information thanks it helps to give me some idea.

     
    WebmasterWanabe, May 28, 2007 IP
  4. Pingo Dot Com

    Pingo Dot Com Peon

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    #4
    affiliate programs conversion rate review

    good question to ask.

    I think the last response helped to understand. Understanding what the average earning per click given in CJ and shareasale will help you to understand the basics a bit to how the site converts.

    At Pingo we offer a ton of impulse phone card sales offers to help boost that conversion rate whenever possible.

    good luck! Also think about the landing pages that your building to figure out a way to help it convert higher!
     
    Pingo Dot Com, May 28, 2007 IP
  5. qwestcommunications

    qwestcommunications Notable Member

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    #5
    What does 1:16 mean exactly?
     
    qwestcommunications, May 28, 2007 IP
  6. KunkVentures

    KunkVentures Peon

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    #6
    it means that one in 16 visitors completes a sale.

    Ratios are gonna be different from month to month and from site to site. The only thing you really need to worry about your conversion rate is increasing it. It doesn't matter what it is now, just try to make it better. Theres no point where you should say "okay im converting enough i'll stop pushing it".
     
    KunkVentures, May 28, 2007 IP
  7. lorien1973

    lorien1973 Notable Member

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    #7
    1:16 is pretty good. Abou 6%. My commerce sites are at about 2% or so. I'd be rolling in dough if I could ever get 6% :p
     
    lorien1973, May 28, 2007 IP
  8. depotgang

    depotgang Peon

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    #8
    33% of people that visit my sites click on a CJ link. 1.5 in 100 actually buy something. So from there it is a numbers game. Create pages with volume keyword phrases..optimize...do a press release...sleep...rinse and repeat...and count the money.

    well...it takes some time
     
    depotgang, May 28, 2007 IP
  9. temujin

    temujin Peon

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    #9
    depends on the affiliate program. and yes it does take time
     
    temujin, May 28, 2007 IP
  10. bess

    bess Well-Known Member

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    #10
    1:16 I'd say it's very good. I don't get this conversion rate, I would be happy to have it.
     
    bess, May 29, 2007 IP
  11. luckyducks

    luckyducks Peon

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    #11
    It depends on the quality of traffic, the more targeted the better.

    It depends on the type of traffic, tire kickers vs. buyers.

    It depends on the affiliate program or network, how well it tracks sales and parasitic activity (not all do a great job).

    It depends on the affiliate link used (is it masked and protected from ad blockers).

    It depends on the landing page, how many leaks the merchant has (adsense blocks, "Affiliates Earn Money Here" links, links to other merchants, toll free number sales redirects, and more).

    If a merchant isn't performing, find someone else to work with. Either your traffic isn't interested in that particular offer or the merchant is unworthy.
     
    luckyducks, May 29, 2007 IP