Ok, I've never used adwords before, though I get the basic concept. I just signed up to use the basic starter edition ( forget what they call it, but you know...). But I want to use logical choices in my ad clicks, for example, if someone clicks: pizza and Denver and Colorado or pizza and Lakewood and Colorado You get the idea. But the basic version won't let me choose those kinds of logical and/or combos. Is that something you get with the more advanced edition of this?
You are trying to use the words Or & And? If I had to guess, Google is kicking them out because they are far to common and will drive your costs up. You do not need the logical function "AND" and "OR" when building an adwords campaign. Just Pizza Denver will work just fine. You can also Geographically Target the Ad to Denver and just use the keyword Pizza. Read the link below to learn how to geographically target your campaign. http://www.google.com/adwords/learningcenter/text/18942.html
That wasn't what I meant. I want to target the ad so that if someone searches, for example, for: pizza delivery and Denver or pizza delivery and Wheat Ridge they will get my click, but not, for example, if they just search for pizza delivery without those city specific words too.
Ok, if I'm reading this right you want your ad (you're calling it a click which is slightly confusing) to show only when people type if certain terms/phrases. If that's correct, just use exact match when setting up your keywords.
It would depend on the keyword and what type it is. For example, if the keyword is 'Pizza Delivery' in broad match, you would have a good chance at having your ad show up. Have you learned about match types? https://adwords.google.com/support/bin/answer.py?answer=6100&topic=10975 Edit Haha, Guy From Chicago answered before I did. That will teach me to walk away from my computer while answering forums. have a good day!
That's part of it, but the second part is that I don't want my ad showing unless they search for the term AND the locality. For example, I wouldn't want it showing if someone was just searching for [pizza delivery] ( as you explained the phrasing ) because then I'd be getting clicks from all over the world. But I WOULD want it showing up if they searched for [pizza delivery] AND my city name at the same time. See what I mean? It's a logical "AND" choice that I'm looking to set up. Only I want to set it up so I can have, for example: [pizza delivery] AND my city name #1 OR [pizza delivery] AND my city name #2 OR [pizza delivery] AND my city name #3 so I can use searches for any of the 3 cities around me and get my ad to show, only if someone searches, for example, for [pizza delivery] in one of those cities. Is that more clear now? How can I set that up?
I think you'll be pleasantly surprised when you read this on Geo-Targeting. http://www.google.com/adwords/learningcenter/text/19173.html Once you set that up you can just use the Keyword [Pizza delivery] and the ad will only show up within the specific market you choose.
The thing is, I'm not really selling pizza, maybe it was a poor analogy, but I'm looking for clients all over the U.S. who want to send something into my 3 city area actually. So when they search on, for example, Miami, or Ft Lauderdale or Palm Beach, along with pizza delivery ( analogy ), from anywhere in the U.S., I want them to see my ad. Make sense?
Just use exact match and bid on all the phrases you want to show up for; [miami pizza delivery] [miami pizza] [pizza delivery miami] etc etc etc
If someone puts in "pizza delivery" and the word Miami outside the quotes, will that still work? It won't show my ad to someone who only searched for pizza delivery without the word Miami?
Have you looked at the exact match link? When you use exact match the only time your ad will show is when people search for the exact phrase(s) you're bidding on.