I recently published a salesletter that sales an ebook about a specific niche. I got many suggestions by analyzing and reverse-engineering a good competitor and I think i've ended up with a salesletter + ebook that has AT LEAST same quality, so I expect it will convert AT LEAST the same. Today I HAPPILY discovered that this competitor is bidding enough to be #1 in adwords for the main niche keywords. I say happily because this probably means that he is making enough money with it: his ebook is sold since 2004 so chances are he has been advertising in adwords for a long time. As I said my saleseletter + ebook structure is almost the same, so I now want to promote in adwords following his path. In other words, I can take advantage from HIS experience My idea is to start bidding high to be #1 or #2 with a similar ad so that I can rapidly understand how many visitors he is getting, what's the CTR and, probably, what's the conversion rate. Question: how long it takes before I can also understand how much he is really bidding, if i'm getting similar good CTR? I expect that first clicks will be paid a lot because Google hasn't background info about my campaigns. Generally speaking, after how much time / after how many clicks my cpc will be adjusted by Google to reflect my average good CTR? PS. on a 24 hours test i've verified that #1 position CTR with an almost identical ad is over 5% so I can already say the he is at around that CTR with his campaign.
try going lower to say 4-6th position test the probablity and outputs with that position and slowly move up further, spend little initially then put more. or it can be weekly analysis, one week on 6th pos, 2nd week 1st - 2nd, that way. just try different combinations of campaigns.
I'm going to say pretty much the same thing as "forumrating". If you want to be cost efficient start low and work your way up. This will also give you a chance to establish a good quality score which will in turn save you money as you increase your pay per click bids. For your quality score you need to write good ads and provide good landing pages. Writing Your Pay Per Click Ads Creating A Landing Page Unless you have a "spare no expense" budget, start out low. You're going to learn things specific to your niche anyway that can't be communicated here. Good luck.
I'd have to disagree with the previous two posts. I've encountered situations where if you climb up TOWARDS the top position, you will always be spending 100% of your max CPC. However, if you start in the very top position with a very high max CPC, you will quickly establish excellent CTR (hopefully end up at the top of the search results rather than the side) and your CPC will then end up dropping below those chasing after you in the lower positions. That's how a lot of people "afford" to be in the top position all the time, becuase it's actually cheaper than climbing from the bottom.
If you want to be higher rank in adwords you have to be generating the most money for Google. Bidding more is one part...being clicked a lot is the second. At the end of the day Google will give you more rank by calculating how much you get clicked by your value to the engine. So try using multiple ads and have Google auto optimize for you.
You don't know how much the other guy is bidding, or what his quality score is, or even if his campaign is profitable... Surely your objective should be to make up as much money as possible, not to appear first in the search results. Take actions to maximise your profits - if that puts you in first position, that's great, but it shouldn't be your objective. To maximise your profit, in (very) brief... Bid only on relevant keywords, and nothing too generic Put the keyword in the title of the advert Write compelling text in the advert, but NEVER mislead people about what you are offering Bounce your advert around a few positions to calculate the clickthrough rate in each, and the cost per click - then work out the most profitable. Test new adverts to improve your clickthrough rate - this will give you a better QS, so your bids will move you up the search results. Regularly recalculate your most profitable position. Doing this, you should get the best out of your campaign...
The QS takes into account the position that your ad's in when using the clickthrough rate, so I don't see why this should be true. Is this based on something you've read somewhere (source?), or is it something you've tested yourself to see if it's really true?
ah, this is important... are you sure? do you mean that if i get 5% CTR in position #1 then get 2.5% in position #4 Google weights them almost the same for quality score because position #4 is less visible?
That's what I've always been led to believe, yes. Though if anyone wants to disagree, they're more than welcome. Otherwise, the Quality Score wouldn't work - it's designed to give better search results the advantage, not the ones that bid the highest...
Unless your landing page has very little content then quality score is essentially a score of how much money your ad will make google. If you have a low CTR then you pay more for the keyword to be #1, if you have a high CTR then you generally pay less for the #1 spot. If you really want the number one spot (not everyone does) then its best to bid high initially, if you can get a good CTR then your avg CPC will stay pretty low.
have u stumble upon certain keywords that seems impossible for you to rank ? anyone having the same problem ?