I logged into my adsense account today and got a little surprise. My CPM for one of my sites was $121 , Im aware that sometimes this kinda stuff happens but its quite steady hovering the $100 mark area for quite some time now. I got like $3 from 16 pageviews and 10 clicks. All i need now is more traffic. Take a look. $121 CPM: $116 CPM:
16 pageviews is not anywhere near enough to make any real conclusions on and eCPMs that high are common when you are talking numbers that low.
If you only get 100 hits and 1 click that gives you $1, then your CPM will be $10, but if you get only 10 hits and 1 click of $1, your CPM will be $100. This does happen alot with low traffic.
they don't send you money for the ecmp that just statistics and it is futile. Focus on your clicks and traffic.
You will only be able to keep that level of CPM if you can get the same type of visitors. Simply throwing more traffic at it will just lower your CPM.
There has to be another component, either past earnings from that site/channel or the value of advertisers bids. I say this because I sometimes show an eCPM for a site that has a high number of impressions but with no clicks nor earnings for that day yet. Edit: After more thinking, I realized that the site could have earned a fraction of a cent from CPM ads being displayed, with a total value too low to be rounded up to $0.01
Don't get so excited. eCPM is not a very meaningful measurement unless you have at least 500 or more impressions. It's not a measure of your revenue, more of potential revenue for 1000 impressions at the same revenue per click -- which isn't constant. In short, it's just not a very useful number.
Not a bad start, increase your traffic though and you should see an increase in your earnings, which is what really matters.