32 Useful AdWords Tips for Intermediate to Experienced Users

I have a love/hate relationship with Google...

... I love most of their services -- including Adwords.

But I hate their sneaky tricks... one is their negative keyword suggestion tool. It's a joke. Think about it -- why would Google help you spend less money with them. I'd rather see them not offer a negative keyword suggestion tool... I'd respect them more.

I also don't like dealing with a company that was quitely funded by the CIA (yep, the same group responsible for all of the terror in our world). It's true, Google was funded by our government from day 1 -- how do you think they grew so quickly. And Google is using all of our internet browsing information to profile us. Heck, they even admit using our microphone to listen to us (even if they're turned off) -- Google doesn't deny this... they even justify it claiming it helps deliver more targeted ads based on some excuse that they're listening to our TVs to determine what we like. Very evil.

With that said, here's a much better way to develop your own list of negative keywords:

http://www.marketing-ideas.org/negative-keywords-list.php

By the way, here's proof that Google is listening to us:
http://snipurl.com/Google_Listening

And here's the article detailing how Google was initially funded:
http://snipurl.com/Google_Funding

Pretty interesting, eh?

 

Do you have anything to back that up?

 

The 'expanded match' is a still a mystery to me - I have a couple of adgroups I like it for, because it saves me having to think of every mis-spelling and odd query, and I load that group with negatives - but every now and then I find I'm getting really odd and inappropriate clicks again. Do google tweak the algo they use for it? Obviously I add those things to my negative list - but it also makes me think - how much of an ad to people ever actually read?

 

I'll back it up... it's usually true.

But don't believe us... try it out -- run all three options on the same search query and see for yourself.

 

thanks! rep given

 

Wow that certainly again means.... It's not all about bidding Analyzing the clicks is also an essential part of PPC...

Thanks SEO Stew that was certainly a nice information.

 

Great Post, some invaluable tips there.

 

Good stuff, thanks for the post...already applied many of them and look forward to seeing the results! Thanks again!

 

Have to disagree there. Google realizes that by heping you select the right negative keywords you'll end up with a better ROI and will continue to advertise with them. If your ROI blows you'll cut spending all together.

Using nothing but Google's suggestions for negative keywords I've seen cost per conversion cut by 60% in various accounts and verticles. Maybe it's not the most comprehensive tool out there but to dismiss it all together is a mistake.

edit/add - I've also never seen anything that leads me to believe exact match is the most expensive. I've analyzed TONS of data too.

 

great job man !And help me much !But i need more deatails,i own a registry cleaner ,and want to promote it on ADWORDS, could you give me some advice ? Appreciate a lot for your any respond !

 

Can I use adwords for clicks directly leading to product page or I have to have my own website between landing page and adword ad.

Sids

 

WoW that was some post! makes you think...lol What I dont know anymore

 

Great tips but thanks for it.

 

it's very good for me.
Thank you

 

Nice post. Lets talk and share ideas. PM me
Greg Cesar

 

Thank you seostew, your tips are real world and very usable

mphorton2

 

Hi Dude,
Thanks a lot for sharing great tips regarding to ppc. Before few days I was using Google Adword Learning center for learning Adword. It's also a very good resource for Adword, all the matter is in visual form.

 

Thanks a bunch for these tips. I'll definitely employ several of them.

 

Very good. Thanks for great information

 

Fantastic Post,
I really appreciate the information shared in this post.
Keep up the good work