Sales Copy Critique

Discussion in 'General Marketing' started by Zzang, May 17, 2007.

  1. #1
    Hey guys.. I'm kind of new here so I just wanted to say hi to everyone first.

    I've been working on marketing for quite some time. I finally have my own product that i'm releasing.

    I wrote my first piece of copy (A LOT better then I thought I could write)..

    http://www.WarcraftRiches.com

    However I stil don't feel that I'm satisfied with it.

    Could I have your HONEST opinion. If you think I need to scratch it all and start over, tell me! If I need to redesign it, or if I'm on the right track just needing to tweak a few things. Just give me your honest thoughts on it.

    I wont get offended! I promise =P

    Thanks to everyone who gives it a read.

    -Derek
     
    Zzang, May 17, 2007 IP
  2. Blinky82

    Blinky82 Well-Known Member

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    #2
    I think that you sales copy is fine, well, this part with the last buyers opinions in the end should be before the "Order" button and make them look better then now. If you do need to make it more attractive, you can share some info (a little), before selling the product. You have to know that the visitor thinks that way before buying: "What's there for me?" I saw such a thing, but is not something that your targeted traffic don't know. Give them something really ....how can I say it - give it the best shot -> hit them with you a big bullet. The one that you will buy this product. You know best which it is.

    All the best, and hope that your sales will go up and up.
     
    Blinky82, May 17, 2007 IP
  3. sspoldir

    sspoldir Guest

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    #3
    I am reading more and more from the top copywriters (and my own testing supports this) that shorter letters convert better. If it was my sales page I would throw some multivariate testing software on it and probably chop it down to one page or so.

    -SS
     
    sspoldir, May 17, 2007 IP
  4. Zzang

    Zzang Well-Known Member

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    #4
    Okay.. I just got a little nervous because of the clicks I was receiving with no sales.

    It's still new and way to early for me to start getting worried I guess but I like being proactive.

    However... For me to start studying my success or failure... what is a conversion rate that I want to shoot for?


    And How do I make my testimonials that I have right now look better? I thought they looked TACKY like really badly.. lol but I couldn't think of a better option.

    Thanks!

    -Derek
     
    Zzang, May 17, 2007 IP
  5. Zzang

    Zzang Well-Known Member

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    #5

    Multivariate testing software?

    I have never heard of this what exactly is it?
     
    Zzang, May 17, 2007 IP
  6. sspoldir

    sspoldir Guest

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    #6
    I use muvar (google it), there are some others out there as well. It's like split (A/B) testing, only on crack so you get results much much faster since it tests multiple elements at the same time.

    In this business with run of the mill traffic 2% or 3% conversion is good.

    -SS
     
    sspoldir, May 17, 2007 IP