On page optimisation checklist

I'm building an on-page SEO checklist aimed at people fairly new to SEO,

this is what I have so far - http://www.marketingchat.org/forum/page-optimisation-checklist-t2463.html?p=10208#post10208

I've tried to keep it fairly simple and left out a few 'marginal' factors, but can anyone add anything that I may have overlooked?

 

I think it's a good and comprehensive list, but have a couple of comments-

The 250 page words of content may be too low. Most of the pages on my sites have more than that - at least 500 words, and I've noticed that adding even more to a page often improves its rankings. So I would suggest at least 500 words, not 250.

Also, you might say something about PR channeling, i.e, using links to channel the available PR to the most optimized pages.

But overall I think it's a good list.

 

Thanks Billy, I'll change it to read a minimum of 250 words, I wouldn't go too far above 500 though.

I've mentioned splitting the site into a hierarchy and linking to the category pages from each and every page. I didn't want to over complicate things as it's aimed a newbies.Bringing PR into it tends to give people green bar fever

 

it's good list that every seo beginner must read and read again this list. thanks matt

 

I would add linking text.

for example, whenever someone asks for a link exchange, I always ask for the linking text to read 'young entrepreneur' for www.jdsblog.com.

 

I'm covering linking in the off-page optimisation checklist

 

Link is dead over here...

 

It's working fine here

 

Some of these things are kind of minor, but;

Keyword density.
Order of keywords.
Keyphrases.

Frequency of addition of a new page.
Frequency of page update.
Keywords in URL, domain name.

Reducing supplement pages.
Getting rid of broken links.

 

Thanks man, great guidelines there, really absorb some good info from there.

And lastly thanks for sharing with us.

 

It would be cool to post the off page checklist as well. If you don't plan on posting it here, I would love to see it.

 

I would do, but I've not got around to writing it yet - hopefully I'll have done it next week

 

Nice post!

I would also add something along the lines of a source for Frequently Updated Content. Whether it be manual or an aggregation of feeds.

 

hey thats a great list. thanks for sharing that. i definately learnt a few things by reading that. green reps for you.

 

nice list there.

some are not minor but a major to consider about.

 

Thanks for the feeback

IMO this has little (if any) effect anymore. As long as the phrase is contained on the page and it's in the main tags then it's enough. Writing to a certain keyword desity usually makes the writing bad at the expense of conversions.

 

It's minor as I said. But with a good writing skill, you can maintain good content as well. In any case, over all on-page SEO is not as important as off-page, except unique content and some combination of keyphrases.

WC3 compliant is by the way, minor to me.

You can check other SERP factors here.

 

Nice resources, i had visited your site and even furled it after I scan the contents. Love the forum very much.

 

Thanks Ardrigh, always good to hear that people find it useful