Nobody learns. So now your friend has wasted a whole month (maybe more) not making any money with his site, when he could have just accepted his punishment, learned from the lesson, and moved on to something else.
Google gives the money back to the advertiser. You seriously think they are going to steal a few lousy dollars from a banned publisher and lose an advertiser that will, over time, make them even more money? How ridiculous of you.
This happend to my wife. She got banned and after 2 months we applied with same details and got approved. Once she reach $20+ they banned once again .
I have a friend here with exactly the same case. But he's lucky, as Google sent him a check. How come ? He told me that he only changed a little bit in the address and name, e.g. Steve instead of Steven. The rests ? Just the same, including the websites he'd used for registration previously. Cheers,
just let him try to get revenue and see google will do anything when it reach payout limit or not. dont forget to tell us the result here.
Maybe he applied for a different website with a different name & email address (& maybe froma different IP).