Can One Company Advertise Two Different Brand Campaigns on AdWords?

Discussion in 'Google AdWords' started by thinkIt, May 4, 2007.

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  1. #1
    I have done a good deal of searches and have not come up with an answer to this question:

    Can one company set up two different AdWords Accounts for Two Different (but competing) Products?

    Example: My company ACME co. sells "Super Chairs" on a SuperChairs URL that are patterned folding chairs. If I would want to create a new brand and sell "Comfy Chairs" on a new Comfy Chair URL that are also folding patterned chairs, could I do so?

    Thanks in advance for any answers, they are greatly appreciated.
     
    thinkIt, May 4, 2007 IP
  2. JF-Panther

    JF-Panther Peon

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    #2
    Yes, you can. The question I have for you is are you going to use the same keywords exactly? If you are, you'd be better off creating different adgroups for each product and create landing page that directs the user to the correct page. For the unique keywords you could direct the user to the direct url, respectively. Example. You sell Blue Widgets and Green Widgets, anything having to do with Widgets, send to the landing page, andything blue or green, to the blue or green url respectively.
     
    JF-Panther, May 4, 2007 IP
  3. mrlynam

    mrlynam Active Member

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    #3
    no need to open 2 different adwords accounts, just run 2 different campaigns within the one account. thats what campaigns are for
     
    mrlynam, May 4, 2007 IP
  4. odin93

    odin93 Active Member

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    #4
    Yes i agree run 2 different campaigns in one account would save you a great amount of hassle.
     
    odin93, May 5, 2007 IP
  5. TBA

    TBA Peon

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    #5
    I have a similar but slightly different question.

    Can one company with two differnet Adwords accounts promote two differnet websites offering the same services as the other? They of course also use the same keywords for each site.
     
    TBA, May 5, 2007 IP
  6. thinkIt

    thinkIt Peon

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    #6
    Thanks for the help! I just wanted to make sure to abide by all the guidelines.

    I was planning on using many of the same keywords, but using some differing phrases as well. My only concern is that they are two different (but competing) products and that I could be in violation of the TOS under one account. So my example would be a bit more along the lines of TBA above:

    "Can one company with two differnet Adwords accounts promote two differnet websites offering the same services as the other? They of course also use the same keywords for each site."
     
    thinkIt, May 6, 2007 IP
  7. thinkIt

    thinkIt Peon

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    #7
    So this shouldn't violate the Double-Serving Policy becuase they technically are two different products?

    https://adwords.google.com/support/bin/answer.py?answer=14179
     
    thinkIt, May 7, 2007 IP
  8. karamkshetra

    karamkshetra Peon

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    #8
    The main point here is that if the keywords are different for the brand you can run it in different campaigns. But if the keywords are same for both than it is something of concern.

    Hey tell me how it worked and which one performed better for u.
    :)
     
    karamkshetra, May 9, 2007 IP
    Jat likes this.