Hi guys, Can anyone shed some light upon the Transaction Value within Google Adwords? What is the difference between conversion and transaction? From what I can understand up to now it seems that if a visitor purchases 2 products that would count as 1 conversion and 2 transactions. Is this theory true? Many thx
A conversion is the completion of a pre defined action or objective. A transaction is well, a transaction. Surely no explanation needed there...
A conversion can contain many transactions. Think of a buying placing multiple items (multiple transactions) into his shopping cart and then check out (one conversion).