So I don't have any clicks yet for today, however, I have 2 cents of earnings. How is this possible?! Does google pay out on impressions??
They're mainly impressions I get them everyday! 1 cents for even 50 impressions.. they're probably measured by uniques?
Its probably from impressions. To make decent money, you will need to get clicks. You are not going to get rich from impression only earnings.
Yeah - I also was very surprised when I first saw money on my adsense account without any clicks. But I figured out that some adds pay quite a lot per impression. Look at your eCPM number. Even if clicks are zero but there are several page views you will see some non zero number there which is what you will get per 1000 views (impressions). It is too bad we cannot control which add is shown...
Ye money oes come from impressions but you will definately get more from clicks that bring in like 1 dollar a click, but those are rare, but impressions will still bring in money.