Google "Sponsored Link" - how do you get it?

This is a question I was asked at work, because my boss wants to do it - but I don't know the answer. He's referring to those light yellow boxes at the top of SERP's that sometimes have a company's link, and in the lower right hand corner it says "Sponsored Link" (which isn't a link pointing to anywhere). I searched Google for "sponsored link on google" but I get nothing but Adsense-related links. Does anyone know?

Thanks

 

it's adwords - Text ads on search

 

Adwords gets you the top center SERP ad? hmm...never knew that before

 

It is good, i have about 1000 vis/day, i will get more traffic if i use this kind of advertising ?

 

adwords.google.com

Those are paid listing. The higher you pay for what you sell the higher the listing.

Good luck...

 

Good question.
But the adwords are shown on the right side. So under what condition they will be shown on the top of the list like markn26 ask?

 

when your bid is $25 a click.

 

ahh, that's what I figured. The funny part is that a competitor bought up the keywords to all of our products, and is now at the top SERP for all of those keywords.

Glad it's not my company

 

its not a function of price. sometimes they appear on top, sometimes on the side. you can get on the top for 25 cents on the right keyword. others will cost more, of course.

 

Google ranks the top converter the highest not necessarily the top bidder. So if
Company A pays 25 cents a click but gets 100 clicks a day will be ranked higher in Adwords than someone who pays $1 and gets only a click or two. The better you make your adcopy and relevancy to the keyword, the higher you will rank.

 

Different search engines place them at the top of the list.

Excusez moi if this is a repeat answer

 

I've never seen google sponsor ads at the top of serp when I do google search

 

Depending on your competition, you can get up there for 1 cent a click.

Optimize your ad rank and you'll get up there.