the 4 p's of marking

Hey, i am doing a project on the 4 ps of marketing (product, place,price, promotion) on a certain product. does anybody have any clue where i would be able to obtain information for this, i've looked everywhere.

thanks in advance

 

Try this helpful little tool that apparently very few people know about:
http://www.google.com/search?q=4+p's+of+marketing

 

If you just want general info, just search. There are tons of articles on the 4 Ps of Marketing on the Web. If you want specific info about a particular product, you'll have to tell us the product to get any help.

 

lol.....

there are ppl who are that lazy, but to give the benefit of the doubt, maybe he's asking if there are any particularly good sites, articles that we know of

 

I'm pretty sure he knows about Google search guys, I think he was fishing more for a link to a free ebook or article to copy. I know that's what I did to coast through school

 

This one has baffled me for a long time

 

actually guys, im talking about a SPECIFIC product such as an ipod or something. i guarantee you wont find any information on google if you try which is why i asked you guys?

 

nice second post, im sure you'll be a very helpful member.

 

and look at the title of the thread "4 P's of Marking" ..... LMFAO!!! kidding anyways!

 

Then, like I already said, you have to tell us the product, or it's useless to ask.

 

You shouldn't judge peoples posts by there post count.

As you don't have such a high post count yourself

 

lol i kknew that was coming im just saying there's no point of registering an account just to say OMG LOLL HE DIDNT USE GOOOGLLLE. but the product I am doing is a blackberry and it is really hard to find information on it. if anybody can help me id appreciate it so much.

 

There is an excellent book by Jobber on marketing which I own. It is degree level. I recommend it

Notting

 

the 4 p's
(product, place,price, promotion)

BlackBerry

Product - what makes the Blackberry stick out? Why would consumers buy it over other products in its niche?

Place - ? Dunno how you can do this on an item. This is more for a business... like: mall, busy road, hood, .......

Price - is the price higher or lower then other products in its niche. Why?

Promotion - what kind of ads do you see for this product? who are they aiming at.

 

That's incorrect. Place (placement) is another term for distribution (b/c calling it flat out "distribution" wouldn't give a nice little 4th P). It has to do with a lot more than the business' location. It's all about where the product is being sold. In one store? In chains? Specialty shops? Large online retailers? Small online retailers? Catalogs? etc.

 

Indeed. This refers to the channel of distribution.
For example:

internet, specialist shops, chain stores, catalogue.

but it can also refer to the position the product is placed in a certain store i.e. at the back of the store or at the front.

Notting

 

Are you going to a public school ?? or some other cheap discount price institution ?

Last time I checked there were 5 P's.

 

The standard teaching is 4 Ps of marketing. Some say 5. Some say 7. You can say whatever you want, but traditionally, it's 4. The most common 5th one tacked on is Packaging, but there's no need for that, b/c technically everything involved in it is covered already between product and promotion.

 

I agree...
The term place I would assume when marketing on the web would obviously also include the "market place" which I would think refers to what sites you advertise and sell on.

 

Yep, it covers the general to the highly specific... from specific sites it's sold on (advertising would actually fall under promotion though) to custom display racks in a store.