many people will be using adwords to drive traffic to their sites?but many people will be bidding to get first placed in google search engine.how to play the game of bidding and win?
A lot of companies like the first position and they pay a premium to get it. A lot goes into trying to get to #1 if that is your goal. Quality score, budget, etc. Why do you ask?
You don't have to get 1st position to win. It all depends on what you want to do. Some people are in 2-4th position and get a healthy CTR ~10% That's a decent amount of traffic. amir
I agree you don't have to be number one. Not only would it cost you a lot of money but being in the front or second page is not bad.
When starting out, I try to make bids that would give me a #3 ad ranking. If I write a good pay per click ad and provide a good landing page, then my CTR and quality score can push me up to #1 or #2. At that point, I decide if I want to reduce my bid to drop down some to be more cost effective. I don't want my average position lower than #4 though.
Appearing in first place isn't winning. Making big piles of cash is winning. Find the sweet spot for your advert (the most profitable), then continually try to improve your quality score to move this up the results. See this blog for more details on how to find the sweet spot: http://www.epiphanysolutions.co.uk/blog/ppc-advertising-where-is-the-sweet-spot.html
It really depends what you want to achieve by beeing number one. I had loads of customers who just want to be number one! Once i explain them that might not be the best for them and why they understand.
That's half-true - you want the best quality score that you can get, and the relevancy of the advert to the keyword is also a factor, so you would usually want the keyword in the top line of your advert, even if this doesn't improve clickthrough rate. Also, you don't want to write vague or misleading adverts, that may generate lots of clicks, but few conversions. Since with PPC, you're paying each time someone visits your site (unusual situation in Marketing), you don't want to get the wrong type of traffic...
Steve, getting a good CTR is probably most dependent on how you write your pay per click ad. Here are some tips on writing your PPC ad copy. Writing your pay per click ads: http://payperclickreference.com/WritingYourPayPerClickAds Writing good ad copy is also dependent on what keywords and matching options you select as well. You want to write an ad for each keyword so these will affect your copy a little bit. So you should pay attention to these on a secondary level as well. Selecting your keywords: http://payperclickreference.com/SelectingYourKeywords Choosing your keyword matching options: http://payperclickreference.com/ChoosingYourKeywordMatchingOptions Let me know if you have any questions about any of this PPC info.