There are a lot of techniques to test. Shoemoneys > theory does give results For example ad: Shoes On Sale Now Want Some Shoes? Shoes For Men Of course this is a horrible ad in actuality but it gets the point across. If you were bidding on the keyword shoes than they would become bold making a > shape which would produce a higher ctr. Next, you shouldn't just pile thousands of keywords into a campaign. Try smaller campaigns maybe 20 keywords lets say and make a few ads for each group of keywords. Next, track track track. Make sure you are tracking clicks, conversions, etc. Next test test delete non productive keywords and move on. These are just a few simple things. There are of course many more. Now I gotta plug my upcoming website which helps people make more money online, so go check it out. Goes live June 9th. To your success, Justin
No it isnt. True bold is good. But 3 bold is better. How else would u do it text text BOLD text text BOLD text text BOLD ?
More bolds are even better, just try something like this: headline: {Dynamic Keyword} des1: {Dynamic Keyword} & (action words that also fills the 35 char limit) Desc2: A Call To Action sentence Display URL: Yourdomain.com/{KeyWord:<A Call To Action Phrase>} This will lead to Much More CTR
Thanks for your example Sarathy. Does anyone know where you can get some adwords coupons with free credit? I went to an adwords seminar once and they were giving them out