This is good news and publishers will have more options. But don't think it could compete with adsense.
Yahoo can't compete with Adsense because the company is being run by idiots. Hopefully Ask.com's executives are smarter (i.e. not total retards).
I have always wondered why Microsoft and Yahoo have gotten left so far back on contextual advertising given the success of google.
I would like to know will google add some kinda rules that "We are not allow the publisher to put adsense on the same page with Ask.com PPC campaign.." what will we do and it probably possible they they will do this...
ask.com copying Adsense, thats great btw when are they launching sorry if it is discussed I think Ask.com can compete with Google, but Yahoo Cant