I've been doing it for a few months, gotten a ton of clicks, but no one from google has registered to my site. I've tried everything I know how. My target audience is exactly where I think it should be, my site makes it easy to register. I don't know what else to do and I think I'm just wasting my money with Google. If anyone has any similar experiences or suggestions that would be great.
Don't use G AdWords for less than $100 a day, this is my experience with this program, go and find some cheaper networks better than wasting your money with G
I agree with finding cheaper ad sites. You will get more traffic for your money and this can help get more members. Try to find sites or forums on topic of your site and join them and add link if they allow it. You can also use social bookmark sites for more traffic.
Use the Google conversion code and delete all keywords that don't convert after a certain amount of clicks.
wait for more time.. your almost there.. then if no result still.. thats the time to switch for a cheaper ad but will surely bring more traffic for your site...
are you sure your ad is conversion oriented and not just traffic oriented? this is a really common mistake, a lot of people try to bring as many people as possible on their websites but they don't focus enough on bringing the right people. If you are selling a subscription service make it clear in the ad so you will have less clicks (spending less money) but your conversion will be much much better
Something else you might consider, if you haven't done it already, is turning off content match on your campaign. Often, you will get a lot of worthless clicks from content partners. If you want to maintain positioning in content match, turn it on so that you can maintain separate bidding rules for those.
Use a squeeze page, where people have to give up their info. Also have other links on the page, or you will get Google slapped ($5 or $10 min. clicks). Offer something free for the registration and make it compelling based on something valuable in your industry would want to know - a whitepaper, a list, a technical spec. I don't know what you sell, so I am not sure what you should offer specifically. Turn off the content network and use conversion codes.
mAybe you should concetrate on why people dont register? Whats wrong with your website? Ofcourse if your daily budget is 10$ dont except much! You get what you pay!
That is the best advice... in my experience Google traffic is #1, you just have to be very careful and calculated otherwise you can easily BURN through your hard earned money. Always use the tracking code to track where your sales or conversions are coming from. And you don't need to spend $100 a day in the beginning... Always start at something you can afford -- let's say $15, $20 a day and as you start getting sales and conversions and see that your keywords are succeeding, raise it. Make sure you are targeting your ads towards the right market and the countries (not all products should be sold international). Make sure you put your keywords in specific ad groups and don't just pile them all together in one ad group. Like Azara said, after awhile, ditch the keywords that are not costing more than you gain for them. If your selling for example an e-book for $39 and you're getting a $52 a conversion... TRASH IT. If you have another keyword phrase that's getting you $8 a conversion for the $39 e-book, that is gold, so milk it. Give it's own landing page targeted towards that keyword phrase. Run your ads for about a week or two or how ever long it takes to get good information and then you'll know which keywords to keep and expand on, and which ones to kick to the curb! Never pick the #1 spot on Google, unless there is weak competition for that phrase or the clicks are cheap. Try to aim for the #2 through #8 spots and you should be all good.
I agree with Grin and Stelios, if you are driving a lot of traffic to your site, but it isn't converting, then either you are driving the wrong type of traffic to your site (with a misleading advert or the wrong keywords), or they are seeing what you're offering and aren't interested...
PPC advertising doesn't produce great conversions. I've totally given up on PPC advertising. Use your money elsewhere.
you have to ask yourself why the people are comming to your page? they find the thing the expect when they click on your ad? when not - why are they leaving, maybe you put some adsense - for those who search different thing - so you can lower your cost and make the people happy who search different things. but i alos agree whith seostw maybe you should offer something for free. anyway maybe you can tell us why the people should register at your page at all?
After having adwords for about 2 weeks I knew it was a waste of money. I got 20 dollars taken out of my bank and I quit right away. The biggest waste of $20 ever!