Google pays out $1,130,000,000 (83,7%) to AdSense publishers

SE Roundtable reports that Google paid out over $1 billion to AdSense publishers in the first quarter of 2007. This is 87,3% of the total revenue AS publishers are responsible for, the highest share in Google's history.
Link

 

Way too low

 

so where is the rest? :s

 

The money they took from me and many others, basically google accused us of click fraud and to save them even more time they decided to take a whole months exact earnings and not investigate the false clicks instead.

 

The rest is their profit (after servers and R&D costs of course), revenue earned by affirmed click fraud was returned to advertisers and I don't think it is included in these figures.

 

Wow, we regular publishers don't see anything near that amount...they must be paying out HUGE to bigger publishers.

 

and I received only half of that

 

Yeah, my guess is that larger sites are able to negotiate a much higher percentage of the revenue. Google fights for sites like myspace, not my small 1k uniques sites. (-:

 

87% seems way to high compared to what we are getting.
I can not find any other sites reporting this.
Has someone found more resources on this?

 

The lions share going to the Big Corporate Partners who have contractual agreements. Don't expect to be seeing 87% payout on the mom and pop sites anytime soon.

I work a niche that typically commands $1 a click bids, and I've been in this niche for more than 6 years. I was very early into the Adsense "Game". That site used to earn .30 to .70 cents per click. Never .87

I now have days when I might get .05 per click. I use ZERO blackhat, ZERO Grey... etc. In fact my traffic comes from good sites with links that were established years ago as well.

The site is small and very tightly focused.

Conversely I have other sites that are fairly new, not nearly as well linked, and are just killing it! The new sites averaging around .50 cents a click (Which again is nowhere near 87% but a lot more like the returns I was getting pre smart pricing).

 

A billion dollars?
Dang, I have to get me a bigger piece of the pie.

 

I think i got about .0000001% of that

Better something then nothing, next goal is .0000002%

 

If its too low, how much will be high?

 

lol thats funny

 

Interesting. I too think 87% is high. Can someone take a look at financial statements and figure it out (ill try if I can find some time)?

EDIT: Is it 87.3% or 83.7%? You have both in the OP.

 

I know from previous quareter the share was around 78% in favor of the publishers. Are you sure its 82% now?

 

well,

83% its really nice, give me 1% and i will be ok :0

 

This is for the big sites and not us. Although I would like to take the 80%.

 

10 times more than that