The $.05 Keyword Goldmine

I have found that the $.05 keyword goldmine (incredibly cheap keywords that generate incredibly high ROI) does indeed exist. While I can honestly say they do not constitute the majority of my business, it is satisfying to look at a day's accounting and see that you spent one dollar to make one hundred. Here's how I do it, and I'm sure others here can contribute other tweaks of their own:

--Load up an adgroup with a 75-100 keywords.
--Bid competitively on them so don't die on you.
--Watch them for a week or two.
--Identify within your adgroups a keyword that is very specific and narrow but that seems to get a lot of traffic.
--Create a new adgroup named after that keyword.
--Put that keyword in its own adgroup but don't have a lot of variations of it; keep it focused.
--Create new landing page based around that keyword.
--Send ads to that landing page.
--Be amazed that you're paying just a few cents for a high position.

Want to emphasize that there is an element of luck or "stumbling upon" a good keyword. The real key is that you have to listen to what the keywords tell you rather than you forcing the matter. But that serendipity is what makes all this so interesting. The way you help create that serendipity is to start with a good number of keywords--and then whittle it down.

My two cents.

 

As someone who manages many accounts for my customers, I agree that this is a great way to lower your CTR. But it all depends on how much control you have over the landing pages. My customers usually don't want to make many changes to their site, even if I explain the reason to them

 

i'll give a try

 

It definitely works. I try to think of how my visitors are looking for my product to come up with some extra keywords that don't make the WordTracker, etc lists.

 

does work well, its a real good help. respect given

 

Flip What changes you advise on the landing page?

 

If your keyword is "yellow panama hats," then your landing page should be only about yellow panama hats. Also <h3> this keyword and disperse it in the body of the text. Make sure the title contains this keyword. Have a picture of yellow panama hats? Use this opportunity to make the alt text "yellow panama hats" rather than something that does not work to your advantage, like "hat.jpeg." It can't hurt for the domain to reflect the keyword, either. I prefer subdomains, such as YellowPanamaHats.Domain.com, but you can also do Domain.com/YellowPanamaHats

 

thanks for all the advice flip...i'll try putting some of it into practice

 

When you put lot of adwords ads, make sure you monitor your all adsgroup and keyword performance. No track, no success.

 

Great idea, great guy

 

Excellent source of information... Thanks

 

Great tips -- I'll have to give this a whirl.

Adding a bunch of landing pages can be a pain though.

Has anyone had much success with simply chaning the landing page Headline text + a brief snippet at the top of the page?

 

gurusecrets--you can do this, but you'll pay the price in having to pay a higher bid, get lower QS, etc. Creating individual landing pages is just a way to take it to the next level. I've found that when you do this, you really do see the improvement--very quickly.

 

flip... increadibly cheap are the ones which cost 1 CENT NOT 5 CENTS

OK I am rude

 

Thanks, that is great to know. I will give it a try!