Is there such a thing as a headline copywriter?

Discussion in 'Copywriting' started by pedia7, Mar 23, 2007.

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  1. MrsWrite

    MrsWrite Well-Known Member

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    #21
    You are correct. At newspapers (I write for one) they're called copy editors. they edit the copy and write the headlines and subheads. They're given a certain amount of space for the headline to give the main point of the article. And it has to draw attention. It's challenging.
     
    MrsWrite, Apr 20, 2007 IP
  2. Tiggi

    Tiggi Active Member

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    #22
    Yes, this is the correct title - copy editor. Sounds easy and it is actually very hard to do.;)
     
    Tiggi, Apr 20, 2007 IP
  3. marketjunction

    marketjunction Well-Known Member

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    #23
    In J-school, editing was one of those things I did extremely well. I still have a printout in one my storage bins of the first front page I designed, edited and so forth. Yeah, I'm a nerd. :)

    Hammers, kickers and second decks oh my. :D
     
    marketjunction, Apr 21, 2007 IP
  4. FrozenSolid

    FrozenSolid Peon

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    #24
    Headlines are HARD to write. You need to have an intimate knowledge of your target market.

    The biggest mistake I see with headlines (not that I'm a copywriter...) is that they contain too many benefits. Don't sell them in the headline - just make them read the first line :)

    Dave
     
    FrozenSolid, Apr 27, 2007 IP
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