Pixel only tracking 2/3rds of sales

I have a single pixel gif for tracking when I get a sale with Azoogle. But it constantly seems to under-report the number of sales I have been getting.

Any ideas on why that might be? Is this considered normal? Or is it likely to be my script?

Thanks,

Jon

 

What page is the pixel on?

 

The sales completion page contains the link to a page with the pixel on it. That page is hosted at my own site.

 

My first thought is that a hit on the sales completion page does not always mean a real qualified sale (or lead), depending on the niche....

 

Google Pixels for me are around 85-90% accurate, so I only use it as a overview of which specific campaigns are converting.

Be really careful before you pause an Ad Group. Just because Google says that specific ad group/keyword etc is not converting sometimes doesn't mean that.

You should use another tool like Dart Search, etc to cross verify conversions.

I used to count on the google pixel alone and it cost me a lot, I paused a lot of profitable campaigns in the past.

Just FYI

 

go for email and zip submits

 

I got a question. I'm really interested in this. What are you guys talking about? Is there a way to monitor conversions other than azoogle telling you?

 

Yes, have your AM put your tracking code on the offer's thank you page.

 

Why in the world would you EVER give google that data?