I am having a mind bending time trying to workout the best way to group keywords. To get a high quality score, I want to keep similar keywords together. But there seems to be so many ways to group one set of keywords. e.g. car loans auto loans car insurance auto loans quote car insurance quote Ford loans quote quote car loans Ford car loans Do you group Ford car loans with Ford loans quote? Or do you put Ford loans quote with auto loans quote? What factors go into your decision? Any idea on what best practice is? Thanks, Jon
Be as specific as possiable. Groups like Ford, Loans, Insurance... etc. There is no completely correct answer but the further you can drill down the better.
Yes, as specific as possible (especially if you're in an insanely competitive niche). one ad group: sony vaio PCG "sony vaio PCG" [sony vaio PCG] next ad group: dell inspiron 1234 "dell inspiron 1234" [dell inspiron 1234] ideally, no more than one keyword per adgroup.
But in some of the niches I operate in, that could mean thousands and thousand of adgroups. I see me reaching the limits very quickly indeed. For monitoring purposes, the easiest route for me is to just put 20,000 keywords on exact match and watch for the conversions. But this would clearly be way over Googles limits.
The 100 ad group limit Google's help docs mention is incorrect. I have many campaigns with tens of thousands of collective ad groups. "Easiest" usually equals poor performance. Also, it's a bit tough to write one ad that's "perfect" for 20K keywords.
I didn't make that clear. What I meant was it would be easier for me to have 20,000 adgroups with one keyword on each as exact match. That way I can track more easily by adgroup. Do you have exact match and then a seperate adgroup for phrase match? You have Campaigns that have more than 10,000 adgroups in them?? :O
I'm not sure if you're serious about 10-20,000 keywords/adgroups as exact figures, but starting out in AdWords you really want to play close to the vest. You'll generate 2,000 keywords and find that only 5 really do anything for you. It's so deceptively easy to generate zillions of keywords in Wordtracker or KE. I know I didn't answer your exact question, but hope to save you from some misery that I've gone through in the past.
One keyword per adgroup is great for creating a good QS, but it makes optimising a long tail virtually impossible, as each keyword will get very little traffic. Also, if you are managing a lot of accounts, the time it would take to set up and manage the adgroups can be prohibitive... More adgroups means a better QS, but if there are constraints, there are two alternatives that I can see - group your adgroups to get the most similar keywords together (based on what you're going to put in the subject line of your advert), or group the adgroups based on what you'd like the adverts to say. In the car insurance example, the first option might have groups for "loans", "insurance", "car loans", "car insurance" etc, but you might want to write adverts targetted at brands, in which case adgroups such as "Ford", "Chevrolet" ,"Buick" ,"No Brand" etc. might be more appropriate. The first gives you a better QS through relevancy, the second might give you a better clickthrough rate, and hence a better QS that way. Personally, I'd try both ways, look at the minimum bid QS you get from each approach, and see how big a hit the relevancy takes the second way, and how much better the clickthrough rate is...
The adgroup structure briefly takes into account 1) Target Audience 2) Landing page. Based on the above you set your variables for the adgroup / keyword structure. Per say, you are an affiliate sending traffic to one page, then its advisable to devise your campaign on lines on singular models and then Generic. But if you had the control over landing pages, then you should create adgroups in sync with your landing pages. The ads could contain dynamic keyword insertion if they are generic, or if you have the resources to create very targeted ads then go with the granuality.
and ideally one keyword per ad group???? what nonsense is that? People deal in lists which is upwards of 1k (minimum). So be realistic guys. If small time advertisers are doing it then I apologies, with small budgets its best to go with the bare minimum keywords.
It most definitely IS a good idea to have one keyword per adgroup, if you can (though I agree it isn't always possible). This allows you to put the keyword in the title of the advert, which gives you a better quality score (as Adwords considers the advert to be very relevant, understandably). Even if you don't do this, understanding the influence of having the keyword, or at least part of it, in the title of the advert should at the very least play a part in planning your adgroups... Oh, and I don't agree that the number of keywords that you should bid on should be influenced by your budget, unless it's VERY restricted...
Perhaps, your experience has been different than mine. And I can say that yes my keywords go up in thousands, coz we need that kind of volumes (long tail). For the keyword in the title of your ad, you don't need to do a separate ad.. there is something called dynamic keyword insertion in the ad, you could read it on on adwords learning center. Lots of factors, but if u can do one keyword stuff... hats off to you.
DKI doesn't appear to have any impact on your QS, as far as I can see. It appears that your default term is probably used when calculating it.
Would have to disagree. Without the AdWords Editor it would be. I arrived at the "one per" method after years of learning and testing. If you're new to AdWords and just toss up 10K ad groups you'll be overwhelmed with the data and managing the changes. I really doe think the "one per" method is the best but you need to walk into it slowly. It's "nonsense" that works. Using the AdWords Editor you can create thousands of ads/ad groups in minutes. I've used this method for small and large accounts with success. Different stroke for different folks though, do whatever works for you.
Agree with GuyFromChicago that a) it is a great way to do it, but b) it increases the time spent tracking. If you can tackle b with plenty of automation then it becomes less of a problem. My sticking point is getting getting a straight answer out of Google Adwords support. Do I need them to increase my account limits first or will it work if I just go ahead and try to create 1,000 adgroups in one campaign?
Setting up the tracking is KEY. You can build it in Editor then try and upload. If you exceed your account limits you'll get a message saying so and can contact Google at that point. When/if they up your account size you can start the upload again.
GuyFromChicago, if you had 5,000 keywords, would you put the first 5,000 adgroups on Exact match, the next 5,000 adgroups on Phrase match and the final 5,000 adgroups on Broad match, for a total of 15,000 adgroups from an initial 5,000 keyword list?