WOW! I never would have thought of this.. but looking at my stats a week after they came out my CTR jumped! I won't say how much but it jumped anywhere from 0.5% - 2% through the whole week! WOW! Anyone else seeing this?
They've only been running a max of two weeks so I'm still gathering data, too soon to tell with any statistical level of confidence.
With the new ad format, the CTR remains the same for my sites.. I actually thought this would lower CTR for mosts,... I guess not. Congrats to you.
Yeah, there is now a rounded corner around the "ads by google" text... which is now a more smoother text.. However.. the ads are still appearing on DP in the previous format..
Admittedly I didn't expect the new format to change CTR a great deal, but I too have seen a noticeable increase in my CTR in the last week. Will be interesting to see if this continues. My traffic hasn't really changed either, so this points to the new format helping, but it's too soon to say yet.
You can notice the change for mine because the border and ad background is the same as the site background. That is high