How brandable is this?

The name is izoya.com I think its quite brandable and unique. The question now is what would anyone appraise the domain if at all it could be appraised.

Pronounces e-zo-ya.

 

It will be nice to create a website orientated to asian people esp Japanese, I think.

 

I think it is a little tough to remember. Try to find something that will be more simple. You have to remember that z and y aren't used that often.

Something like memo or aviva will be more memorable.

Skinny

 

Not that easy to remember, could be branded though. I'd say up to $15

 

Thanks for everyones input