Google to Buy DoubleClick for $3.1 Billion

good news for google
I like seeing them get bigger..lol

-Bs

 

Andddddd one more !!!
Google internet monopoly is coming LOL

Jakomo

 

google seems to be taking over everything. who knows maybe google will buy microsoft next year

 

It's hard to believe that Google is actually going to spend all the cash it has to acquire another company.

 

hmm i dont want to try and imagine what it would be like if google bought microsoft

 

Haha, you won't have to. Microsoft is beyond Google's reach.

 

Wow GOd, What! They ganna buy whole other world!

 

According to certain analysts (read "The Long Tail") Google is doubling its resources every 9 months, so they don't have any problems acquiring anyone or anything at this point. Just check their stock out! Around 10 times stronger than Microsoft at this point. This is amazing!

 

I didn't see this coming. Google is in a phase of needing to find new aggressive ways to expand in order to keep earnings growth in the triple digits. I'm wondering when the anti-trust folks will begin to compare Google to Microsoft and consider taking action.

 

What ever you mean by "stronger"?

 

Somewhere I read the quote that it was worth it to them, to make sure Microsoft doesn't get it. Guess they are pushing really hard to maintain their quasi monopoly on advertising.

 

http://moneycentral.msn.com/investo...mpare.asp?company2=msft&company3=&Symbol=GOOG

The relative strength of Google is only a notch higher then MSFT. Don't know how he came up with 10.

 

Google keeps getting bigger and better...

Ivan

 

I think hes talking about the cost per share. Google shares are over $450 each while Microsoft shares are $30 each. (I dont watch the stock market, im not 100% sure on the prices so dont hold me against it)

 

Thats a funny way of looking at things. So if MSFT does a few reverse splits they all of a sudden become worth more?
The actual market capitalization of Microsoft is almost twice that of Google.

 

PPS itself has nothing to do with the strengh of a compnay, so that's probably not what he meant.

 

But share price is not an accurate indicator of strength because the total number of shares outstanding is different for each company.

Microsoft's market capitalization (share price times number of shares outstanding) is almost exactly double that of Google's.

 

I know that, but does he? I dont know if thats what he was talking about but its the only thing that Google is 10 times bigger in.

 

Wow thats crazy

 

Abstract: MOUNTAIN VIEW, Calif., April 13, 2007 - Google Inc. announced today a definitive agreement to acquire DoubleClick Inc., a global leader in digital marketing technology and services, for $3.1 billion in cash from San Francisco-based private equity firm Hellman & Friedman along with JMI Equity and management. The acquisition will combine DoubleClick's expertise in ad management technology for media buyers and sellers with Google's leading advertising platform and publisher monetization services.


Background of DoubleClick:

DoubleClick is a provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1200 people and delivers billions of digital communications every day. Learn more at www.doubleclick.com

DoubleClick Inc has two flagship products:
DoubleClick for Advertisers allows advertisers and ad agencies to traffic, serve and measure their online display campaigns;
DoubleClick for Publishers provides ad inventory management.

Quoted from Google Official


" The combination of Google and DoubleClick will offer superior tools for targeting, serving and analyzing online ads of all types, significantly benefiting customers and consumers:

1. For users, the combined company will deliver an improved experience on the web, by increasing the relevancy and the quality of the ads they see.

2. For online publishers, the combination provides access to new advertisers, which creates a powerful opportunity to monetize their inventory more efficiently.

3. For agencies and advertisers, Google and DoubleClick will provide an easy and efficient way to manage both search and display ads in one place. They will be able to optimize their ad spending across different online media using a common set of metrics. "

"This new partnership represents a tremendous opportunity for us at Google to broaden and deepen our inventory of available ads and to better serve both our publishers and users. Together, Google and DoubleClick will empower agencies, advertisers, and publishers to collaborate more efficiently and effectively, which will, in turn, provide a better experience for our users."

>> See more details at Google Press and Google Offical Blog.

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