Adwords: I am stumbled, need help

i set up an adwords campaign for my german site www.gamerzzz.de

Since thre was a trademark issue with the term "geforce" i set up keywords only targeting model numbers....eg "7800 gs", "8800 gtx" etc.

I had 250 keywords and models in my list, and MOST of my KW i select with no/few competition...and the CPC was VERY LOW...like 0.05 cents. (My monthly budget is only $30 per campaign)

So..the first day i had LOTS of impression and all clicks done well, up to my daily limit. But now two days are gone...and i should have ANOTHER day wher my ads are showing, right ?

Now i see in adwords that ALL (except ONE !) of my 250 KW says i need to increase my bid to $4 (!!!!) per click for all/most ofl those 249 keywords which were 0.05 cents before !

I need help..whats going on ?

I have an add advertizing graphics cards and games...and i send people to my site where i sell them.

 

Sounds like other people figured out your keywords are good a price and now drove adwords prices up.

 

i made this campaign not even two days ago..how likely is that ?

 

it MUST be the quality...eg. the fact i am having a keyword like "8800 gtx" but send the clicker to my main page and NOT an 8800 gtx page.

There wre so many terms (graphic cards, other stuff too, product names etc.) its exremely unlikely someone drove prices up on all of them.


Add: To make a better Quality Score i now set up 10 adds with 10 different model numbers.

In adwords i edited each of those 10 keyword's landing page so i put people on a landing page, basically they doing a search on my page which results in a page with those products. Eg. if they'd search for "12345 GX" it would come up with a page showing all 12345 GX. I am not SURE whether this will improve add quality.

Fo those keywords google AT FIRST still says its only "0.05" CPC....but then later it still says "increase quality" or bid (insert some insane amount here, like 4EU)


The Problem is...i can NOT optimize more. To use {keyword:} in an AD is not recommended (i read that somewhere). So...i WOULD have to create ADS for EACH AND ANY product ..eg. ads for model 12355 GS, 662523 GT, 65512 GX etc..etc. I dont see another way to mention a particular keyword in an AD (without the dynamic pattern matching)...UNLESS creating COUNTLESS specific ads, one for each model number !

So i HAVE to leave the main ad less specific (graphic cards) but ONLY the landing page then different according to keyword.

Will that optimize my Quality Score ?

 

I think maybe u landing page and You adgroup CTR is low .so u quality S is low.

becasue you keyword soo much.U must deled IMp low keyword,and use:"Keyword tool",

U can get a new campaign .do them again.

 

1、U can optimize your campaign go here:http://adwords.google.com/support/bin/answer.py?answer=6141

2、put up hight you daily budget number and CPC

3、Use Adwords DKI(Dynamic Keyword Insertion):
keyword - no capitalization
Keyword - First word is capitalized
KeyWord - Every Word Is Capitalized
KEYword - EVERY letter in first word is capitalized
KEYWord - LIKE Above But With Each Word Capitalized
KEYWORD - EVERY LETTER IS CAPITALIZED

4、Optimization Ukeyword's Quality Score:
go here:http://adwords.google.com/support/bin/answer.py?answer=50688

 

thanks ! i WILL try the keyword now.

They actually changed already....few have gone to "OK"...some are still "poor"...but the bids are way down now....but still over my budget. Will optimize further.

thanks !

 

now i give u Optimization Tips:
http://services.google.com/tutorial/opt_tips/google_opt.html

let me know if u still have Q?

 

thanks a lot, working on it. Testing some stuff now.

 

what's your ctr for that keyword that increased cpc?

 

i really need to get the hang of this more...not the basics, i think i GOT the basics,,,but needed to know how exactly google actually defines the Quality Score.

I THINK that site PR also has something to do with it.

CTR for those words is still almost zero, as said i JUST made this campaign, so there are no clicks for most words.

After i chjanged landing pages the CPC has gone down from $4 to say 0.25EU, but still too high for my budget.

I optimized ad-text, landing pages, etc..etc...

I do NOT have any single problem on my power-tools ste which has PR3 right now (the other site has 0 still ...... but on the german site, no matter what i search on KW and add, they are all at least 0.25EU or higher.

The odd thing is that the landing pages and ads are done right, at least to my knowledge !

Have to read up on how google calculates QS...

 

http://forums.digitalpoint.com/showthread.php?t=286850&page=2

Your clickthrough rate isn't very good
Your advert isn't very relevant (are these keywords in the advert title?)and Your Can Optimization U keyword's Quality Score and U landing page .
The Gooole lowest minimum bid is merely referred out. don't worried them.
because Only when users click advertising you need to pay you??
but And the only $0.01 higher than you the next, so you only need to pay your next $0.01 higher bid ,

For example:
If U lowest Minimum bid is :$1.00, U next one bid Min is"$0.5

so if when users click advertising u only need pay $0.5+$0.01=only $0.51

Quality Score = (keyword's CTR, ad text relevance, keyword relevance, landing page relevance)*

*Where the interactions between the Quality Score variables change as we continue to refine how to measure and define quality in AdWords.
A keyword's Quality Score directly affects your keyword's status and your related ad's pricing and position on a given page.




https://adwords.google.com/support/bin/answer.py?answer=10215

 

AWC,

the point is, my landing page is VERY specific to the advertized products.

Also, my ads now have the product name in it. I made everything as SPECIFIC as i could !

The point is...i look for KW with Keywordool..and i select a KW with NO competition...and it first says CPC is 0.05 EU.

I make a campaign with that KW, name in AD and on the landing page....and then adword says the CPC is 0.30 !

This is a problem since my budget per campaign is only 1EU/day...so if i activate i get max THREE clicks and then the budget is full.

And,..how can my CTR become BETTER ? Now those ads/kw are all INACTIVE...so i have to activate them with the EXPENSIVE CPC to get CTR. If the KW are inactive i cannot get any CTR

So..i am forced to bid HIGH always but google make me believe (at first) the CPC is only 0.05 EU !

Does it take some time when i make changes...and KW iS INACTIVE....or does the KW be active for getting better Quality ?

 

hi
GeorgR,

just u said:
"you select a KW with NO competition."..and it first says CPC is 0.05 EU.
Then u keyword "Search IMp" maybe low?so the NO competition,CPC is 0.05 Euro already better than .Why don't u try "Traffic Estimator Tools":https://adwords.google.com/select/TrafficEstimatorSandbox

Choose u "keyword" ."Select targeting""Location Targeting "and u want " Countries" Google will give u best daily budget (optional). don't do anything to breach the Google system! because google is help u .
Any keyword and anywhere ,If your budget is lower than the price given by the system, then you will certainly lower CTR. the day because you can not display advertisements.u don't saw u advertisements 7x24 hours Omnimax show.

because CTR=Click/IMp

Quality Score = (keyword's CTR, ad text relevance, keyword relevance, landing page relevance)*

What is the good Quality Score(CTR)?

in one Adgroup: when u IMPr>500 CTR>3% It's a good CTR

Now, u budget per campaign is only 1EU/day..It's too low,

 

hi
GeorgR,

just u said:
"you select a KW with NO competition."..and it first says CPC is 0.05 EU.
Then u keyword "Search IMp" maybe low?so the NO competition,CPC is 0.05 Euro already better than .Why don't u try "Traffic Estimator Tools":https://adwords.google.com/select/TrafficEstimatorSandbox

Choose u "keyword" ."Select targeting""Location Targeting "and u want " Countries" Google will give u best daily budget (optional). don't do anything to breach the Google system! because google is help u .
Any keyword and anywhere ,If your budget is lower than the price given by the system, then you will certainly lower CTR. the day because you can not display advertisements.u don't saw u advertisements 7x24 hours Omnimax show.

because CTR=Click/IMpr

Quality Score = (keyword's CTR, ad text relevance, keyword relevance, landing page relevance)*

What is the a normal and good Quality Score(CTR)?

in one Adgroup: when u IMPr>500 CTR>%2 It's a normal(better) Quality Score(CTR); CTR>3% or more, It's a good Quality Score(CTR) .

Now, u budget per campaign is only 1EU/day..It's too low,