Please help for these stats

Discussion in 'Reporting & Stats' started by petyard, Apr 8, 2007.

  1. #1
    hello,
    Today I used Adsense for the first time on my website and I have these stats:

    Page impressions Clicks Page CTR eCPM [?] Earnings
    153 1 0.65% $0.84 $0.13

    Can someone help me understand what means the difference from 0.84 and 0.13?
    thanks:)
     
    petyard, Apr 8, 2007 IP
  2. politician

    politician Peon

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    #2
    Well, you're not allowed by google to post your adsense stats. But $0.13 is what you made, and $0.84 is what you would hypothetically make for 1,000 impressions.

    Your stats are way to small to get an accurate idea from yet anyways.
     
    politician, Apr 8, 2007 IP
  3. petyard

    petyard Well-Known Member

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    #3
    so those 0.13 are not for that click?
    .....
     
    petyard, Apr 8, 2007 IP
  4. budlight

    budlight Peon

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    #4
    they're from that click. eCPM is the "estimated cost per impression" and when it says cost it means profit for you and its per 1000.
     
    budlight, Apr 8, 2007 IP
  5. bmint

    bmint Peon

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    #5
    I suggest you give it a bit more time for you site to get more traffic, it's pretty hard to earn a lot of money from Adsense but experience will get you there in the end.
     
    bmint, Apr 8, 2007 IP
  6. kodut

    kodut Well-Known Member

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    #6
    thats what shows income which is actually not payed to publisher click on question mark alongside ecpm and you will know everything
     
    kodut, Apr 8, 2007 IP
  7. petyard

    petyard Well-Known Member

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    #7
    thanks for the replies...
    I know what eCPM is...I didn't know if the earnings are from impressions or clicks
    I still don't know what means the amount from eCPm column....will be earned when I reach the 1000 impressions?
    thanks again
     
    petyard, Apr 8, 2007 IP
  8. Rasputin

    Rasputin Peon

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    #8
    The eCPM here is saying that 0.13 earned from 153 impressions suggests you are earning .84 per thousand impressions - because (0.13/153)*1000=0.84
    It doesn't mean you WILL earn 0.84, that depends on other things - CTR and CPC.

    The eCPM figure doesn't mean anything on such a small sample, as said above. it becomes useful when you have a lot of impressions and clicks because you can return your eCPM for adsense with the eCPM for other marketing efforts, and decide which is performing the best.
     
    Rasputin, Apr 9, 2007 IP